??Marketing ROI / 22 SEO AI Prompts / Google 373x vs. ChatGPT / Meta Ads for Health / PPC AI Tools
Justin Herring
??Local SEO, Ads, & AI Expert | Helping local businesses dramatically increase phone calls, appointments, & leads with SEO, Ads, and AI ?? Book a FREE Discovery call below??
I'm back with another edition of?Marketing Minute, where you can explore this week's best handpicked Local SEO, AI, & Ads insights and news.
- Justin @YEAH! Local
Tip of the Week??
How to Measure Your Marketing ROI (and Actually Make Sense of It) ????
Let’s be real—marketing isn’t just about being creative; it’s about making money. ??
If you’re pouring time and budget into campaigns, you need to know what’s working and what’s not.
That’s where Marketing ROI comes in. ??
Wait… What is Marketing ROI? ??
Marketing ROI (Return on Investment) is a simple way to measure how much revenue your marketing efforts bring in compared to what you spent.
In other words:
?? For every dollar spent, how much did you make back?
If you don’t track this, you're basically throwing darts in the dark. ??
Why Does Marketing ROI Matter?
Knowing your ROI isn’t just for fun—it helps you:
? Double down on what’s working – Find your best-performing campaigns.
? Cut what’s not – Stop wasting money on ineffective strategies.
? Prove your value – Show yourself that marketing isn’t just an expense—it’s an investment.
So… How Do You Calculate It? ??
It’s easier than you think!
Use this simple formula:
Let’s say you ran a marketing campaign, and here’s what happened:
?? Sales Growth: $20,000
?? Marketing Cost: $3,000
Now, let’s plug it into the formula:
?? That’s a 567% ROI! This means for every $1 spent, you made back $5.67 in profit.
Now that’s a solid return! ????
But Here’s the Catch…
Marketing ROI isn’t always straightforward.
A few things to keep in mind:
? Leads Matter: It’s not just about how many you get, but how good they are. Quality over quantity!
? Attribution is Tricky: Do you credit a sale to an ad, an email, or a sales call? Probably all of them.
? Data is Everything: If your tracking isn’t tight, your numbers won’t be accurate.
How to Improve Your ROI ??
?? Track the Full Customer Journey: Use CRM and analytics tools to connect the dots.
?? Test & Optimize: Don't set it and forget it—adjust based on performance.
?? Know Your Numbers: If a channel isn’t performing, reallocate your budget to what works!
Bottom Line: If you’re not measuring your marketing ROI, you're guessing.
And in marketing, guessing = losing.
Stay data-driven, make informed decisions, and watch your ROI (and revenue) climb! ????
Here's my weekly handpicked articles for March 13, 2025??
??? 22 Simple AI Prompts for Search Engine Optimization (SEO)
22 straightforward AI SEO prompts to maximize results from any AI tool and streamline your AI and SEO strategies for 2025 and beyond.
??? New Research: Google Search Grew 20%+ in 2024; receives ~373X more searches than ChatGPT
For years, two questions have dominated both marketers’ interest and the media’s coverage of Google Search: Are AI Tools taking market share away from Google? Is Google search growing, flatlining, or declining?
??? How to Prevent Meta Ads Restrictions on Health and Wellness Campaigns
Meta doesn’t want your health data (or the legal trouble). If you’re in health marketing, read this before your ad tracking disappears.
??? Top AI Tools and Tactics You Should Be Using in PPC
Embrace the future of PPC with these 15 AI-powered tools and tactics. Enhance your strategy, save time, and drive better ad results.
AND...Whenever you're ready...here's how we can help you land more and better local clients, customers, or patients:
15-Min Discovery Call with Justin:?In 15 minutes, you'll get personalized insights, a no-pressure digital assessment of your business, and explore potential strategies to increase qualified leads, phone calls, & appointments.?Book your 15-min discovery call now.
Free Local SEO Performance Audit:?Get a complete overview of your Local SEO performance in seconds.?Get your FREE audit now.