Marketing the Right Way

Marketing is what businesses use to reach their audience. And as the owner of a GP clinic business, you’ll have to reach new patients and show them what your clinic can offer better than others.

Famous author and entrepreneur Michael Hyatt summarised marketing in this fashion:

‘Marketing is really just about sharing your passion.’

Does it not get you thinking?

Like, what’s the best way to share your passion for providing exceptional services? 

Intrigued? Then, you should check out these marketing tips:

1. Have a Clear Message

There are many GP clinics that essentially do the same thing as yours. Like all other consumers, patients are already confused about the numerous options available to them.

Unless your message is laser-focused, you’ll only add to this confusion.

What you need to do is identify your best services, the target audience for these services, and what the patients stand to gain.

Then, you’d sum it all up in clear messaging that can cut through the noise and reach the right people.

2. Ask for Referrals

Delivering an exceptional level of care to your patients is a natural priority for your clinic. However, you can also leverage this quality service as part of your marketing efforts.

A happy patient may tell others about you. But the key is that you don’t assume that they will. 

Instead, have the courage to ask for referrals from any patient who’s happy with your care. 

3. Create Amazing Content

Most GP clinics don’t provide one-of-a-kind medical services. Rather than direct selling, via an ad for example, many patients will respond better to a clinic that can provide value even before they actually go there.

And you can do that with your content. Use it to provide value - inform and educate people. All the better if you can entertain and engage potential patients with your content.

You might also want to start putting out high-quality content online. Provide valuable content regularly and people will look at you as the expert. 

Do it right and your clinic will be top of mind the next time they need a GP.

But, I’m only scratching the surface here. There’s so much more that you can do to boost the effectiveness of your marketing.