?? Marketing for Revenue + Results

Marketing that doesn’t generate revenue or results is a complete and utter waste.

This newsletter is focused on showing you how to maximize the revenue and results of your existing marketing without spending more money or hiring more people.

As an advisor to marketing executives of global organizations, I’ve discovered 3 core problems that most marketing organizations struggle with:

1) Lack of Insights

Marketing without insights is like driving with your eyes closed—completely reckless and headed for disaster.

Every dollar you spend and every minute of effort is wasted unless you have clear and powerful insights to inform your strategy and execution.

Fortunately, acquiring these insights isn’t rocket science nor is it expensive, but it does require proper training and adequate time to put in the effort.

Albert Einstein famously said, “If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.”

As marketers, we need to first understand the problem before we jump to conclusions. (The wrong solution is never scalable or sustainable.)

2) Unpredictable Leads

Having a consistent flow of leads is critical to the success of your marketing.

I’m not talking about getting names and emails. I mean acquiring real, high-quality leads.?

People who are excited about what you’re doing and interested in doing business with you soon.

You need to get the attention of your perfect customers, give them a reason to care, and then hold their hand as you walk them towards the finish line.

Generating leads is an easy problem to solve. Getting quality leads and nurturing them effectively is the challenging, yet most important, part.

3) Expensive Conversions

“Nothing happens until a sale is made.”

Thomas Waston Sr. at IBM said that decades ago and it’s still true.

Marketing that doesn’t generate conversions is like setting your money on fire and watching it burn. And yet, many companies are happy to do so.

Marketing is an investment—not an expense. That means that it must generate revenue and be profitable.

If you spend enough money, eventually you’ll get some conversions. But that’s not profitable or sustainable.?

The secret to great marketing lies in being able to generate profitable conversions that fuel the growth of the business.

Ready to Boost Revenue and Results?

Over the next few weeks, I’m going to show you the simple strategies to solve each of these challenges.

• I’ll show you how to uncover Powerful Insights that guide all of your marketing efforts.
• We’ll talk about generating Predictable Leads to create a constant pool of ready-to-buy customers.
• And I’ll share case studies of driving Profitable Conversions that you can copy to fuel the growth of your business.

Make sure you’re subscribed to this newsletter and share it with your network and peers.

Get ready to be challenged and to learn simple, effective strategies to increase the revenue and improve the results of your marketing.