Marketing Report | Streaming TV ads surpass mobile ads for informing holiday purchases in new study
Plug and Play, Visa launch Inclusive Fintech Accelerator to advance diverse founders in fintech
Plug and Play, the world's largest global innovation platform, has announced its partnership with Visa, a global leader in digital payments, to launch an Inclusive Fintech Accelerator. Plug and Play has a commitment to promoting innovation and cultivating a diverse ecosystem through its recently launched DRIVE initiative... read more
Streaming TV ads surpass mobile ads for informing holiday purchases in new study
LG Ad Solutions, a global player in connected TV (CTV) and cross-screen advertising, has released the findings of a new Holiday Shopping study that found consumers find streaming TV ads more helpful than mobile ads for informing holiday purchases (39% streaming, 28% mobile), reflecting a 2.3X increase compared to the prior year... read more
Michiel Frackers: Singapore F1 weekend is Asia's premier networking event
In most countries, Formula One is primarily a spectacular sporting event, but in?Singapore, the Grand Prix transforms ?into something much bigger than a race weekend; the city becomes a seven-day spectacle of networking events and business presentations. ?
Because the track is right in the center, the city-state is buzzing with high-class seminars, exclusive dinners and investor meetings this week, against a backdrop of F1 cars racing along Marina Bay. Here, Formula One is not just a sport, but an engine for economic growth and innovation... read more
Telkom Kenya CEO Mugo Kibati advocates for meaningful connectivity at ITW Africa summit
TW Africa, the region’s dedicated meeting for the digital infrastructure community came to an end on Wednesday. The event which was being hosted in Kenya for the first time has brought together industry leaders, decision-makers, and experts to explore the vast potential of Africa‘s digital infrastructure and connectivity landscape.
During his keynote, Telkom Kenya CEO Mugo Kibati called on regulators across Africa to put in place the right policies and regulatory frameworks to close the digitalization gap in Africa... read more
Creative tech startup Artlist launches 100K Fund to support video creators
Artlist, a creative technology company used by digital creators and major brands worldwide, has launched the 'Artlist?100K?Fund', a unique one-time grant offered to creators to bring their out-of-this-world creative idea to life. As part of Artlist's mission to empower creators, this fund is designed to amplify creativity across the globe and celebrate their authentic video content - to represent their stories, unique perspectives, and the diverse world we live in... read more
Jennifer Feaster: Homegrown Influencers: The power of Co-Creation
The most valuable brand ambassadors are your loyal customers, dedicated employees, and nano/micro-influencers who genuinely believe in the quality of your product and speak highly of it, even when they're not paid for it. Embrace this group of potential co-creators and guide them to become authentic 'homegrown influencers' for your brand... read more
More than half of retail media networks advertisers are reallocating budgets to RMNs, study
Retail Media was one of the fastest growing U.S. advertising channels in 2022, according to a new report by the Interactive Advertising Bureau (IAB) titled "Retail Media 2023: Operational Strategies to Meet the Growth Potential."
Jeffrey Bustos , VP, Measurement, Addressability, Data Center, IAB: "It's a sea change in how the biggest advertisers are planning to reach customers. Retailers have a treasure trove of first-party data that enables advertisers to reach high intent audiences and provide closed loop-measurement, and budgets are shifting accordingly... read more
Aussie startup Refilled launches to save single-use plastic bottles sold from vending machines
Refilled, a new Sydney-based climate tech startup has been launched with two Australian customers - The University of Technology Sydney and The?University of Sydney?Union (USU). Refilled is on a mission to eliminate the colossal single-use plastic bottle waste caused by the?$44 billion?vending industry, by replacing as many of these machines as possible with their new BYO-Bottle system... read more
Nielsen's Gracenote unveils new programme to streamline FAST channel and content distribution
Gracenote, the global content solutions business unit of Nielsen, has unveiled a new program developed to help content publishers and broadcasters of all sizes get their Free Ad-Supported Streaming TV (FAST) channels and programming distributed by major streaming platforms more easily... read more
Mastercard and Delivery Hero partnership fuels innovative consumer experiences in MENA
Mastercard’s strategic partnership with Delivery Hero, the world’s local delivery platform, continues to fuel the growth of the ecommerce in the Middle East and North Africa (MENA) region... read more
Entravision and African music streaming service Boomplay form media sales partnership in Kenya
Entravision has announced it has been appointed as the preferred media sales partner for Boomplay, the number one music streaming platform in Africa. Through this partnership, Entravision will represent Boomplay for all advertising sales and account management in Kenya... read more
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