Marketing Rendezvous with Sanjay: AnecData, Events, and Success

Welcome to the Beacon of Revenue Generation!

Join us on a journey through sevel insightful episodes, each featuring thought-provoking discussions led by your host, Prasant, and the brilliant Sanjay Gopinath , a distinguished marketer with solid expertise on demand and brand.

In these seven short episodes, he talks about Sales and Marketing alignment, Event Strategy, AnecData and Metrics, and his work for students, professionals and startups.

Episode 21: Sonic Sales, Magnetic Marketing: Sanjay Gopinath's B2B Fusion Playbook

Are marketing and sales parallels, like a rail track, geared towards one goal? Or are they more interconnected like a cobweb? Or, is it both??The discussion is today's spotlight, as I am with Sanjay Gopinath, in the inaugural segment of Revenue Beacon with Prasant.

The brilliant mind behind MathWorks India Pvt Ltd's marketing & communications unveils the art of aligning sales and marketing in the dynamic B2B landscape.

And it's not all PREACH! This is a journey filled with invaluable insights drawn from Sanjay's illustrious career with industry giants like EY and IBM.?

This episode is not just a talk; it's a beacon of inspiration for your marketing, sales and overall biz strategy. Hit play now and let the mastery of Sanjay Gopinath guide you to marketing greatness!

Episode 22: Spilling the Sassy Deet on SaaS and Service Business Marketing

In this segment of Revenue Beacon with Prasant, uncover the striking similarities and subtle differences that bridge SaaS and Service marketing, proving that the fundamentals remain constant.?

Sanjay Gopinath, currently steering the ship as the Head of Marketing & Communications for the Accelerator/Startups Program at MathWorks India Pvt Ltd, breaks down the essence of effective marketing, emphasizing the power of explainability and the critical role prospecting plays in the game. It's time for some Service and SaaS sass!

Episode 23: New Era of Events after Zoom Fatigue - From Lead Gen to Usage Prompters

Zoom fatigue is past. Today is about the SYMBIOTIC COEXISTENCE OF PHYSICAL AND VIRTUAL EVENTS!

Follow Sanjay in my personal fav segment, talking about how events seamlessly coexist in the digital landscape, not just as lead generators but as drivers of sustained usage. Uncover the secrets of flexing your marketing muscle beyond traditional demand generation, shaping a customer journey that resonates post-COVID.

Subscriber-exclusive insights reveal how you can not only use but also revel in events as catalysts for engagement. It's like a true marketing mix of physical and virtual coming together - from first contact to building lasting relationships!

Episode 24: Who's Opinion Matters Most - Data or Gut or HIPPO's?

In an ultimate showdown, Sanjay explores the critical role metrics and data play in steering events from registration to ROI. Witness how the power of data not only keeps your budget on track but transforms your post-event strategy from intuition to undeniable success.

Discover the art of conceptualizing events tailored to your target persona, where registrations become the compass guiding your every move.

Ready to settle the score between data and gut? Stream the video insights now!

Episode 25: Value of Anecdotal Data from Events

In the post-event realm, dive into the metrics for "anecdata" — where anecdotes meet data. Learn how to measure, optimize, and succeed based on tangible insights. It's not just about gut feelings; it's about data-backed strategies that prove your event's impact.

Ready to unlock value of events with AnecData? Stream the video insights now!

Episode 26: The Ripple Effect: Sanjay's Vision for Community Impact

Every success story creates a ripple effect of community empowerment and a legacy of giving back. Dive into the insightful world of Sanjay as he shares his journey and passion for giving back to the community in the latest episode of "Revenue Beacon with Prasant." Serving as the Marketing & Communications Head at MathWorks India Pvt Ltd, Sanjay wears another hat as a dedicated guide in the Accelerator/Startups Program.

Drawing from his vast experience with industry giants like EY and IBM, he transforms into a mentor, revealing the success mantra for startups.

Join us as Sanjay unravels the keys to sparking curiosity and becoming a powerhouse in the field of marketing. Don't miss this enriching conversation that goes beyond professional success, emphasizing the importance of community and mentorship.

Episode 27: Sanjay's Mantra: Marketing as a Mindset, More than Mere Function/Role

It's never a WRAP without CLAP.?

And why are we clapping for luminaire Sanjay? Because, in the final segment of Revenue Beacon with Prasant, he not just is a Marketing & Communications Head at MathWorks India Pvt Ltd, but also a guiding force.?

Sanjay as he unveils the keys to perpetual success – a universal mantra for students, professionals, and startups alike! In this captivating episode, discover how Sanjay's dynamic approach to marketing transcends mere campaigns; it's a mindset. Passionate about customers, Sanjay unravels the profound impact of empathy in crafting meaningful connections. Join us and redefine your path with the wisdom of continuous learning and a marketing mindset that extends far beyond the conventional functions. Watch now!

Prepare to be enlightened, inspired, and equipped with the knowledge and strategies needed to ascend in the marketing world. Subscribe to the Revenue Beacon with Prasant podcast on YouTube to catch every illuminating episode.

Together, we'll navigate the path to marketing success and ascend to new heights in our careers. Stay tuned and ascend with marketing!