Marketing Project Success

#marketing #projectmanagers #communications

World Mental Health Day is marked every year on October 10 to raise awareness about mental health around the world and to mobilize efforts to support those experiencing mental health issues. This year, 2022, the theme is ‘Make mental health for all a global priority”.

And, how connect this topic with effective Project Marketing Management??

To save you from "burnout", some recommendations are important to follow and will help to implement activities better.

Constantly learning!

First, the modern world is very dynamic and it's impossible to know everything. New opportunities appear all the time. Approaches to project management are being improved. Therefore, it is worth monitoring the news of your field regularly to find out the developments that have appeared in it, but without overdose.

Avoid multiple tasks…

You just lose time! This seems that the result will be achieved faster. The attention is wasted, and consequently the labor. Working on several projects dissipates concentration. In the meantime, breaking in pieces to distribute the load at different stages is more efficient.

If you are working on two projects simultaneously, the dedication is not 50/50. 20% of the effort is lost in context switching according to Quality Software Management Volume 1: Systems Thinking.

Manage risk

In project activities, optimism is good but you need to show objectivity. It is important to try to predict not only the desired results but also to think over contingency strategies for responding if things go wrong.

Forget perfectionism!

Striving for perfection only slows down project work… and more, perfectionism is not safe from a psychological point of view. In any work, ideality is impossible, so it is important to learn to be content with a good result. The constant pursuit of a fictitious standard leads to exhaustion and dissatisfaction with oneself.

A report from Bryan College (2019) shows that is estimated the loss of productivity generates a worldwide loss of 450 billion dollars annually.

You should work out criteria for evaluating yourself, according to which the completed project is good enough. This will allow you to protect yourself from perception, in which positive results are leveled, that do not reach the conditional ideal.

Understand purpose

Understanding the goal and focusing on it is much more important in terms of implementing the strategic course of the project than it might seem at first sight.

There are situations when the goal of the project seems to be clear. But, it is worth taking a closer look at the strategic issues. Perhaps it makes sense to change the entire strategic course so that the project really becomes more valuable.

Sometimes you need to show persistence and the ability to say “no” to achieve the final goal.

Sometimes in the intermediate stages of the project, you can notice an impact that even seems to be positive. For example, someone suggests deviating from a strategic course in order to gain tactical benefits and “not miss a promising opportunity.”

And when the analysis begins, it turns out that a small tactical gain will lead to a strategic loss. The sequence of the work on the project is violated. Everything collapses due to the fact that unwanted changes were made.

Finally don’t overwork!

At the moments, when the deadline is approaching, this wish sounds more like an unrealistic slogan than a real principle of activity. Indeed, there are situations when you need to gather strength and complete what the whole team has been working on for a long time.

But for many project managers, working to the point of overwork is not an exceptional thing, but a constant norm. This attitude towards your health in the long term is fraught with a lot of negative consequences and risks. Because of this, the concept of quite quitting is on the rise. Perhaps, it is a response of the new generations to the desire to be multi.

Do not forget your health and do an incredible project!

Information: Rock Content