Marketing Professionals are Looking for These 3 Things from Employers

Would a marketing professional remain an extra five years with a company if they were offered $60 million to stay put??

For most marketers – that’s a solid yes.?

And it’s exactly what former Apple Inc., Chief Marketing Officer?Phil Schiller?did back in 2011.?

In fact, Schiller went on to stay for a total of nine years instead of the proposed five,?only?retiring in 2020.?

Hiring new marketing talent is not the problem. It’s getting your top people to stay that’s the real bane.?

The Current Problem?

Why do marketers change jobs frequently??

What things are marketing professionals looking for exactly from their employers??

We did a little investigating:?

?1. Commensurate Pay?

Yes, Australian marketing professionals want more money. And no, it’s not because they just want a pay rise.?

Research shows?that?52% of the Australian workforce?is?actually struggling?to make ends meet.?So?marketers are?definitely looking?for higher pay from employers.?

2. Ease of Commute?

Location or ease of commute was the second-highest priority for both high and low-income earners looking for a new job according to the?Insights Report: What Australian Employees Want.?

It’s evident that mobility is an issue.??

In the same report, another benefit employees wanted were petrol discounts.?

3. Flexible Working?

Work flexibility is one of the top three considerations marketers make when weighing in on different job offers.?

Following COVID-19, most marketing employees are pushing for hybrid office/work-from-home setups with?55%?preferring to work away from the office at least two days per week.?

The Bottom Line?

Listening to what marketing professionals want and tailoring your offers accordingly can help attract and keep them with you for longer.?

Satisfied employees are less likely to jump ship – just ask Phil Schiller.?

At The Nudge Group, we’re focused on connecting start-ups and scale-ups with the right talent. If you need help recruiting?highly-skilled?marketers to grow your business, get in touch with me at?[email protected]??