Marketing Print as a Reseller
Ordering print on for your customers? Helloprint Connect is built only for clients like you.
We know that purchasing print on behalf of your customers can be problematic and time-consuming. So, let us help. Our team here at Helloprint Connect are specialists in supporting print resellers to ensure your print ordering journey is as smooth as possible.
Interested? Well, using our expertise and experience, this article answers how marketing regular print on paper, clothing, sunglasses (basically anything you can customise) as a reseller with Helloprint can boost your business.
What is a print reseller?
Resellers come in many forms, each with individual needs and very different goals. So, whether you’re from a print, design, marketing or signage background, we understand that print may either be a huge part of your portfolio, an added bonus, or a new opportunity to explore.
Although, at a time where the print and design sector along with many other sectors has felt the impact of COVID, like you we have also had to adapt. So if you’re ready to get drive forwards again, we can help you be more prepared than ever before.
Benefits of selling print
Marketing print helps to market you and although each reseller is different, the one thing we have in common is our customers.
So with our resellers in mind, here are some of the reasons for expanding your print offering could be good for your business.
- It widens your product range.
Stand out from your local competitors the widest product range. It’s not the first time we have discussed the benefits of resellers having a wider range of products but we thought it would be good to remind you that for your customer, an extensive selection is invaluable.
By giving your customers a choice of services, they are less likely to choose an alternative supplier. You can listen to and meet more of their needs, encourage them to spend a little more and strengthen their relationship with you. If you then throw in some discounts or deals, as well as collecting regular customer feedback, you’ll be in for a winner!
- Reorder, reorder, reorder
Keep those reorders coming in with print. As we know, acquisition costs more than retention in terms of money and time, so why not explore new ways to maintain your relationship with current customers in between the projects they typically come to you for?
Have you considered loyalty programmes or discounts for returning customers? If not, maybe you should! By introducing these discounts, you have a reason to contact customers again and again. You can continue to nurture a relationship that is profitable for you both. You focus on your service and customers, and let Helloprint Connect take care of the rest.
- Invest in you
Reselling print is of course a highly customer focused business. But what about you? Treat yourself like a customer and create your own branded products to make every day like your own exhibition.
We believe that when you listen to your needs, you can maximise productivity, especially in our climate today. Why not give a branded polo shirt or personalised stationery a try as they could go a long way in improving your brand awareness and prompting your customers to follow suit.
How to get easy wins selling print
- Re-introduce your services
Re-introduce yourself. We can guarantee that you have customers who have purchased your services before, but have never considered you as a print supplier.
So whether you are new to the game, or have a longstanding history within the print sector, we recommend that you explore new ways to market your business and demonstrate to every customer what you could do for them. It’s a great way to get the conversation going about what your customer wants and get the word out about your services.
- Add value
Fulfil your customer’s needs with a wide product range. For example, rather than selling a 135 gsm leaflet, your customer may enjoy a full colour, 250 gsm with a spot varnish instead. By offering your customers the best products, you won’t just add value to your portfolio, but also upgrade their experience.
- Keep in contact
Give your customers a nudge and remind them that you’re there for them. Do your customers make new orders every 4 months? Make sure you contact them after 3 months and proactively prompt your own reorders. This shows that you want to help your customers and that you are able to understand their needs.
- The personal touch
Are your customers launching a new website, or a digital project? Get in touch and send them a free set of personalised leaflets or business cards to help with their offline marketing too. By giving your customers a personal touch, you can continue to strengthen your relationship with them and show that you care.
How can Helloprint Connect help?
By following our own advice and listening to our customers, we can acknowledge the challenges that our resellers experience and adapt to make sure that they don’t face the same obstacles again. This is why we make sure our service is simple, quick and fuelled by clear communication channels, so our resellers can update their brand with printed products, get a quick quote or get the help they need to fulfil a last minute order.
We are excited to see what the future holds for the print and design sector, so why not let us help you build a strong customer base with our personalised printed products?
Stay safe, print friends