Marketing & PR Insights Weekly

Hey ?? With the potential TikTok ban on the horizon, are you trying to plan your next move?? We’ve got you covered! Dive in to sign up for our LinkedIn Live, discover powerful strategies for 2025 and find out why media monitoring tools are a game changer for your brand!?

In this edition:

• Quick Fire Data Live - Navigating the TikTok Uncertainty?
• Discover Winning Strategies for 2025 with Our Rankings
• Are Media Monitoring Tools Really Necessary?

Quick Fire Data Live - Navigating the TikTok Uncertainty

As TikTok faces potential bans in the US, it’s crucial for brands to adapt and rethink their marketing strategies. Join us for a 15-minute LinkedIn Live session on February 19th at 10 AM ET | 4PM CET, where we will explore how social benchmarking can help brands develop a solid plan B to maintain their campaigns and consumer engagement, even without TikTok in the mix.?

During our live, you’ll learn how to:?

• Measure TikTok’s Impact: Learn how to evaluate TikTok’s role in your social media strategy, both globally and in the US, using metrics such as Media Impact Value? (MIV?).
• Strengthen Your Social Media Presence: Discover alternative strategies to grow your brand’s presence, focusing on influencer marketing and social benchmarking across platforms.?
• Track Competitors’ Responses: Gain insights into how competitors are adjusting their strategies in response to the potential ban.?

Don’t miss it, sign up here for exclusive insights to help you pivot your strategy!?

Discover Winning Strategies for 2025 with Our Rankings

Wondering how top brands are nailing their strategies for 2025? Each month, we dive into the Fashion, Lifestyle and Beauty (FLB) segments to uncover the top-performing brands and analyze? what sets them apart. From standout campaigns to strategic collaborations, these brands are defining the future of marketing.?

In our latest ABM rankings, you’ll discover:

• Chinese New Year & Watch Industry: How the “Year of the Snake” inspired creative campaigns.?
• Celebrity Beauty Brands: Key marketing lessons from the holidays to implement in 2025.
• Optimizing Your Fashion Strategy: Strategic insights to position your brand for success this year.?

Check the full rankings here for actionable insights!

Are Media Monitoring Tools Really Necessary?

The short answer? Absolutely! If you’re not already using media monitoring tools, you’re missing out on valuable insights that can shape your strategy and help you stay ahead of the competition. These tools are vital for keeping your finger on the pulse of public perception, tracking trends and measuring your PR and marketing efforts.?

In our latest blog we dive into 5 key features to look for in media monitoring tools that will help you:?

• Monitor Brand Perception: See how your campaigns and products are being discussed across key media channels.?
• Evaluate Media Impact: Identify high-value mentions and understand their influence on your brand’s visibility and reputation.?
• Spot Emerging Trends: Leverage real-time data to act on new opportunities as they arise.?

Ready to take your PR monitoring to the next level? Read the full article here and discover how the right tools can boost your brand’s performance.?

Don’t miss a beat.?

Looking to stay ahead with the latest industry trends, data-driven insights and expert tips to refine your brand’s strategy? Our Marketing and PR Insights newsletter has you covered! Whether you’re planning your next marketing move or navigating new challenges, we’re here to keep you informed and prepared. New here? Click subscribe to get this newsletter delivered to your inbox!