Marketing & PR Insights Weekly

Hey ?? We hope you enjoyed reading our latest edition, packed with valuable insights and practical tips. In this issue, you'll find:

• Participate in Our Holiday Marketing Survey for a Chance to Win a $500 Amazon Gift Card
• Sportswear Ranking: How Brands Can Sustain Momentum in a Thriving Market
• The Ultimate Guide to a Digital-First Strategy: How Fashion Brands are Booming Online

Get ready to explore cutting-edge trends and practical tips from leading experts. If you're new here and want to stay ahead in the industry, click 'subscribe' and join our community!

Last Week to Participate and Win a $500 Amazon Gift Card

We’re nearing the end of our Holiday Marketing survey and we need your expertise! If you work in the Fashion, Lifestyle or Beauty sectors, your insights are invaluable for understanding this year's holiday marketing trends.

Why Participate?

• Contribute Insights: Share your experiences and strategies for the holiday season. Your feedback will help us compile a comprehensive report on industry trends and best practices.
• Win a $500 Gift Card: As a token of our appreciation, all survey participants will be entered into a draw to win a $500 Amazon gift card. Don’t miss your chance to get rewarded for your valuable input!
• Influence Industry Trends: Your responses will help shape future industry reports and analyses, providing a deeper understanding of holiday marketing dynamics.

Ready to make a difference? Click here to participate in the survey and enter the draw for a chance to win—the last day is September 13th!

Sportswear Ranking: How Brands Can Sustain Momentum in a Booming Market

Discover the latest rankings and trends in the sportswear industry, where brands are capitalizing on Olympic fervor and rising wellness trends. Our report reveals how top sportswear brands are sustaining their momentum and excelling in a competitive market.

What’s Inside:

• Top Performers: SPANX leads with a remarkable $40.4M in Media Impact Value? (MIV?) followed by Athleta and Beyond Yoga. Explore how these brands leverage influencer marketing, celebrity partnerships and owned media to stay ahead.
• Key Insights: Learn about the role of influencers and celebrity endorsements in driving brand success. See how SPANX’s founder Sara Blakely’s authentic content has significantly contributed to their MIV.
• Future Trends: Understand how to maintain momentum and capitalize on post-Olympics enthusiasm and growing wellness trends. Get actionable tips for sustaining brand growth in a dynamic market.

Delve into our comprehensive analysis of the sportswear rankings and discover what sets these brands apart. Read the full rankings here.

The Ultimate Guide to a Digital-First Strategy: How Fashion Brands are Booming Online

In today’s digital-first world, a strong online presence is crucial for fashion brands striving for market leadership. Our guide explores how brands are mastering digital strategies to enhance their visibility and performance.

What’s Inside:

• Digital Strategies: Learn from Pretty Little Thing, Nasty Gal and American Eagle on how they’ve successfully utilized social media and e-commerce to boost their MIV. Discover Pretty Little Thing’s influencer-driven approach and Nasty Gal’s effective content strategies.
• Success Stories: Explore how American Eagle’s digital transformation has resulted in a 19% increase in online revenue. See how their omnichannel approach and social media strategies have driven substantial growth.
• Actionable Tips: Get practical advice on enhancing your digital strategy, focusing on social media engagement, content marketing and e-commerce optimization. Learn how to build a cohesive and impactful digital presence.

Unlock the strategies that are driving digital success for leading fashion brands. Explore the full article here .

Want more? Check out our content hub on www.launchmetrics.com for additional insights and resources.

Stay tuned for more updates and analysis in our next edition!