Marketing & PR Insights Weekly

Hey ?? If you’re eager to explore how leading brands leveraged the global spotlight of the Paris 2024 Games, you’re in the right place. Also, if you haven’t already, make sure to subscribe to get all of the data and key insights you need to bolster your PR and marketing strategies.?

Olympic Brand Sponsorships: Who Really Won?

As the Summer Olympics captivated millions, the stakes for brands were at an all-time high. From sportswear giants to luxury fashion houses, the competition for visibility was fierce. Our latest report—Paris 2024 Olympics Marketing: The Impact of Fashion, Beauty and Sportswear Brands—breaks down the strategies behind the success of these brands and how they drove billions in Media Impact Value? (MIV?) and learn how to apply these data-driven strategies to your campaigns.

Here’s a preview of what you’ll uncover in this report:

• Oakley’s Strategic Olympic Move: Oakley’s role as the official eyewear sponsor for Team USA at Paris 2024 led to a remarkable $6 million in MIV. By focusing on Owned Media and leveraging Celebrity endorsements, Oakley’s campaign delivered the brand’s largest MIV spike of the year. Their collaboration with musician Feid, and their innovative QNTM Kato launch, offers a key success story to learn from.
• The Power of Influencers: Discover how Make Up For Ever harnessed the Influencer Voice to generate $1.1 million in MIV during the Olympics. Sunisa Lee’s viral beauty moment drove massive engagement, with influencers recreating her look across social platforms. This highlights the power of authentic, organic content in amplifying brand reach. Discover the Voices that drove impact for the brand and what their Influencer Tier Mix looks like.
• Top Athletes Driving Brand Visibility: Athletes were at the center of brand exposure, with standout figures like Simone Biles and Novak Djokovic boosting visibility for brands like Ralph Lauren and ASICS. Our analysis showcases how athletes' personal brands became crucial in driving MIV, giving you a clear view of how sports partnerships can amplify brand presence on a global scale when done right.
• Overall Media Impact: The report reveals that the Paris 2024 Olympics generated an impressive $12.9 billion in MIV, making it one of the most impactful events we’ve ever recorded. From Instagram and TikTok to traditional media outlets, the report analyzes how different platforms and Voices—Media, Celebrities, Athletes, Partners and Influencers—shaped the overall impact, providing invaluable benchmarks for future marketing strategies.

Ready to dive deeper?

Download the full report here for an in-depth analysis of the marketing strategies that dominated the Paris 2024 Olympics. Get the data, insights and benchmarks you need to drive your brand’s success on the world stage.