Marketing & PR Insights Weekly

What? if the potential TikTok ban could cost you up to 50% of your digital impact overnight? In 2024, TikTok powered 54% of the US Media Impact Value? (MIV?). Are you prepared if the platform is no longer available? In this edition, we dive into how you can turn this uncertainty into an opportunity by mastering a cross-channel strategy that not only fills the gap but drives greater engagement and conversions. Let’s dive in!

This week, we’ll cover:

• Driving Brand Awareness and Conversion Across All Social Platforms???
• The Impact Created by Luxury Jewelry Brands at This Year’s Grammy Awards?
• Exclusive AI Report: Get Early Access

Mastering Social Media Marketing for Fashion Brands

For Fashion, Lifestyle and Beauty (FLB) brands, social media has become a core driver of business growth and consumer engagement. Last year, nearly 44% of global shoppers made accessory and apparel purchases multiple times using social media platforms, proving that every scroll can translate into real conversions for brands. With the uncertain future of TikTok, mastering an omni-channel strategy that is adaptable and robust is essential.

In our latest article, we break down actionable insights that deliver real ROI for FLB brands. Discover:

• Metrics That Matter: How to move beyond surface-level metrics and focus on the real drivers of impact such as MIV, that translates digital performance into measurable revenue.?
• Tailored Content for Every Channel: Adapt your creative approach so that every platform works in your favor.?
• Real-World Success Stories: Learn from brands that have successfully mastered social media by diversifying their Voices (Influencers, Owned Media, Media, Celebrities and Partners.)

Read the full article here!

The Impact Created by Luxury Jewelry Brands at This Year’s Grammy Awards?

The Grammys serve as a great platform where brands can make powerful activations, engage audiences and enhance their market presence. Our latest ranking shows how jewelry brands are leveraging red carpet moments to drive massive MIV.?

Key takeaways include:

• Celebrity Activations That Convert: Discover how brands like Lorraine Schwartz and Jacob & Co. are leveraging A-list endorsements to enhance their brand image. From Taylor Swift's T-thigh chain alone, Lorraine Schwartz secured $1.91M in MIV.?
• Digital Amplification Beyond the Event: With up to 92% of MIV driven by social platforms, uncover how viral content and strategic partnerships extend red-carpet influence beyond the event.?
• The Power of Media Coverage: Learn how securing top-tier press, evidenced by some brands achieving as many as 668 placements, plays a pivotal role in building long-term brand equity.?

Explore the full rankings here and dive into the full data!

Exclusive AI Report: Get Early Access

We’re excited to announce the upcoming launch of our AI Report this spring. With all the buzz surrounding AI over the past few years, understanding how it can work in your favor is crucial.

Want exclusive early access? Simply take our quick 5-question survey and don’t forget to fill in your email at the end to have the report sent directly to your inbox before its official launch!