Marketing & PR Insights Weekly
Do influencer and celebrity brand partnerships still hold the same power they used to??
Brand ambassador campaigns are known for being one of the most expensive forms of digital marketing and yet one of the hardest ROIs to track.??
So, are they still worth the risk and price tag? The answer is: definitely!?
In this week’s newsletter, we are looking at examples of Fashion, Lifestyle and Beauty (FLB) brands who are continuing to achieve incredible results using targeted and dynamic influencer and celebrity marketing activations. Scroll down to learn more about:
Top-Performing Skincare Brands Prove Influencers Are Still a Key Force in Driving Brand Value
Each month we rank the top-performing brands by Media Impact Value? (MIV?) and analyze the strategies to uncover how they attained their success. This week we will look at the top-performing skincare brands who prove that a great brand ambassador strategy continues to achieve impressive reach and engagements.
Beauty of Joseon executed a strong Instagram strategy using Micro and Macro influencers to drive 77% of its total MIV, amounting to $7.08M. Notably, Matt Randon generated $597K in MIV through 14 Instagram placements and Anna Sheri, a Micro influencer, contributed $398K through 10 placements. Meanwhile, Influencer Voice, Lina Noory, drove $764K in MIV through 21 “Get Ready With Me”-style Instagram placements for Sol de Janeiro.
For further insights on Beauty of Joseon and Sol de Janeiro, as well as Summer Fridays, Topicals and Bubble Skincare, click here.
Influencers Were the Second Biggest Driver of MIV at London Fashion Week
London Fashion Week returned for yet another season, attracting a crowd of global fashion icons as designers unveiled their Fall/Winter 2025 collections.
In our data brief, we have analyzed the impact brands have created through their LFW shows, partnerships and content. Overall, we found that the impact of the Influencer Voice was the second biggest generator of MIV and has proved even more powerful than last year with a 28% increase YoY.
A closer analysis revealed that the surge in engagement from Chinese influencers played a key role in this success, with the Influencer Voice in China increasing by over 4000% and placements rising more than threefold.?
For a full breakdown of Voice and channel mix throughout LFW, as well as the top performing Voices (publications, celebrities and influencers) and much more, click here to download our complete report.
Learn How to Accurately Track the ROI of Your Ambassador Partnerships With Generative AI
?Whilst it is clear influencer and celebrity endorsements are still able to create widespread impact for brands, are brands able to track the full effect of these activations?
Although direct collaborations provide clear visibility, the broader ripple effect—where ambassadors are referenced across media, influencer conversations and social discussions—often goes untracked. This gap leaves brands questioning their ROI and missing critical insights into their influencers’ full power.
If this is a challenge that you and your team have faced, join our webinar “Measuring Ambassador Voice Echo: How AI Uncovers True Impact” on Tuesday, March 25th at 4PM CET.??
In this session, we will explore:?
Don’t miss a beat.?
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