Marketing & PR Insights Weekly
Hey there ?? Performance Summit 2025 is right around the corner—our virtual event dedicated to helping you measure and maximize your brand’s impact. But before we dive into the summit, let’s talk about why brand performance matters so much right now.
In today’s market, a brand’s success is no longer just about offering great products, it’s about how your brand is perceived and how well it delivers on its promises. With Fashion, Lifestyle and Beauty (FLB) industries being more competitive than ever, understanding how to measure and improve brand performance is essential to staying ahead of the competition.
Read on to dive deeper, or jump straight to our full article here to explore how brands are tracking their performance and optimizing for growth.?
What Is Brand Performance (and how Fashion, Lifestyle & Beauty Brands Can Track it)
Today, brand perception is one of the (if not the) most essential purchase-drivers for shoppers. With companies in Fashion, Lifestyle and Beauty (FLB) continually being put to the test thanks to economic pressures, ongoing global political issues and the growing share of wallet of younger consumers, people are hyper-aware of what brands truly value, and how they communicate this. In fact, the brand itself can represent a huge portion of a company's overall value. Take L’Oréal’s $2.5B acquisition of Aesop—this record-breaking sale was the cosmetics giant’s largest-ever buyout, and experts attribute the high figure to Aesop’s strong brand equity.
However, the question arises as to what really builds this brand value, and how you can determine which marketing activities are more valuable than others. Is value being built by media mentions and how your brand is perceived by authoritative publications? Is value being built by influencer and celebrity activations or how they speak about your company? Or, is the value being built by how you market your brand on your website or owned media channels??
The answer is all of the above. And, with both industries and brands being totally unique in how they see success, there is a necessity to quantify and compare marketing activities against each other, to calculate, benchmark and determine the right strategy for you.
That means, ultimately, your brand performance is what should truly drive your strategic decision-making. But how do you measure it? Which metrics and brand performance indicators should you use? Read on as we answer these questions and more below.
In this article, you’ll learn:?
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Don’t Miss Performance Summit 2025!
On February 5th, join the ultimate event on Brand Performance in Fashion, Lifestyle and Beauty (FLB). Connect with industry experts and learn how data, storytelling and innovation can transform your strategies.
Agenda Highlights - Fireside chat on redefining brand strategies with Luca Solca (Bernstein) and Michael Ja?s (Launchmetrics CEO) - A panel on digital trends and innovation featuring leaders from TikTok, Estée Lauder and Glossy - Discussions on how storytelling and data drive cultural influence
Register now to secure your spot for free!
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