Marketing & PR Insights Weekly

Last call, confirm your attendance for our LinkedIn Live, check out our full Performance Summit agenda and learn more about Jacquemus’ drive towards increased productivity. Whether you’re looking to refine your marketing strategy or stay ahead of the latest industry trends, this newsletter has you covered. Let’s explore the resources and events to help you make 2025 your best year yet!

In this edition:?

• Last Call to Register: LinkedIn Live for Beauty Brands
• Full Agenda Now Live: Performance Summit 2025
• How Jacquemus Transformed Sample Management

Last Call to Register: LinkedIn Live for Beauty Brands

Join us today, January 21st at 4PM CET/10AM EST for the first edition of Launchmetrics Quick Fire Data, a fast-paced, insightful Linkedin Live session.

In just 15 minutes, this session will help you:?

• Identify winning strategies from the top-performing 2024 holiday campaigns to refine your approach for 2025?
• Gain category-level insights to spot emerging trends and craft strategies that sustain momentum
• Uncover the brands that performed best across key beauty categories during the 2024 holiday season

This session will be powered? by Launchmetrics’ new Beauty Categorization feature which, unlike other tools on the market, doesn’t just track overall brand performance but dives deep into the specific categories that drive your success. Whether it’s makeup, skincare or fragrance, Launchmetrics enables you to understand precisely which segments are contributing to your Media Impact Value? (MIV?).

Register now to learn more and unlock quick, impactful insights that matter!

The Agenda is Live: Performance Summit 2025

It’s finally here! The agenda for the 5th edition of Launchmetrics’ Performance Summit is live!

Join us on February 5 as we bring together leaders from Fashion, Lifestyle and Beauty (FLB) to discuss the future of brand performance. This year, we’re partnering with organizations like TikTok and CEW UK to make this our most inspiring summit yet.

Here’s the full agenda:?

2:00 PM CET / 8:00 AM EST -? Welcome & Opening Session

• Hosted by Carrie Crecca Maitoza (Miss PR Piggy) and Alison Bringé (CMO, Launchmetrics), diving into the evolving relationship between media, fashion and brand performance.?

2:15 PM CET - 8:15 AM EST -? Redefining Brand Performance Strategies of Tomorrow

• Fireside chat with Luca Solca (Bernstein) and Michael Ja?s (CEO, Launchmetrics) exploring key drivers of brand performance and how technology and data shape strategies.

3:00 PM CET - 9:00 AM EST - The New Wave of Agencies

• Industry panel with Joelle Diderich (WWD), Lucien Pagès (Lucien Pagès Consultancy), Benjamin Cercio (Ben Cercio Consultancy) and Lisa Frank (Derris & Co) discussing how PR agencies are adapting to digital-first strategies.?

3:55 PM CET - 9:55 AM EST -? Media That Matters: How Publishers Drive Brand Performance

• Join Paul Nesbitt (Condé Nast) and Alison Bringe (CMO, Launchmetrics) as they dive into leveraging publishers for cultural relevance.?

4:40 PM CET - 10:40 AM EST -? Beauty’s New Frontier: Where Trends Meet Innovation

• Panel featuring Yuri Ezhkov (Estée Lauder) and Tatiana Dupond (TikTok), moderated by Sara Spruch-Feiner (Glossy) discussing how brands connect with today’s consumers through digital innovation.?

5:35 PM CET - 11:35 AM EST - Future of Sportswear

• Fireside chat with Daniel-Yaw Miller (Journalist & Consultant) and Katherine Knight (VP, Brand & Communications, Launchmetrics) on the rise of emerging players in the sportswear industry.?

6:30 PM CET - 12:30 PM EST - The Evolution of Influence. How Celebrities, Cinema and Data Drive Culture Today

• Panel discussion with Michael Jais (CEO, Launchmetrics), Laurie Brookins (The Hollywood Reporter) and Chris Massey (Universal Pictures) on the intersection of storytelling, data and cultural relevance.?

Seats are limited! Register today to ensure your spot amongst top industry speakers who will be sharing the latest in the Fashion, Lifestyle and Beauty (FLB) space. The event is open to all professionals free of charge.

How Jacquemus Transformed Sample Management

Jacquemus is successfully driving operational productivity and making smarter decisions with our tools.

After facing difficulties with sample management and campaign tracking, Jacquemus implemented Launchmetrics Samples and Events tool to help them optimize tracking, reduce losses and generate incredible Media Impact Value? (MIV?).

To learn more about how Jacquemus transformed its operations with Launchmetrics, download the full case study!