Marketing Playbook post COVID 19

The world is facing an unprecedented crisis due to COVID 19 and the situation looks grimmer day by day. In such times, marketers need to redefine their approach to strategies and focus more on empathy, customer connect and engagement. 

Brands will be remembered, in the post COVID world, for creating a messaging that was more customer driven and laced with compassion. Campaigns created with a more human-centric approach now, will be recalled a few years down the line for the exact same thing. Also, with digital adoption being the new norm, campaigns will have to be created keeping Digital First in mind.

It is also imperative for marketers to be hyper observant about our customers and understand their behavioral patterns. We will need to pick up insights from the marketplace and accordingly plan our strategies. And this is going to be the new normal in marketing. We will have to keep going back to the customers, engage with them better and comprehend exactly what they need.

The lockdown has also taught that hard selling will not always work. It is sometimes more crucial to be informative. Customers will look up to brands who are trying to create an awareness, than the ones who are just trying to sell their products. Hard selling will only alienate a brand, while cultivating the image of a socially responsible brand will only make customers relate to you further.

Brands need to be relevant and also sensitive to what their consumers are going through. If one sees the search words and listens to the consumer sentiment, that itself will give a lots of insights. It is time to “Re-imagine” and “Rewrite” the new norms of branding and marketing in this new normal.

These are challenging times for marketers and it is essential for us to adapt, innovate and evolve to remain relevant in the future as well. And the bottom-line in this is to identify the changing needs of our customers.