Marketing planning, the long and the short of it!
“If you fail to plan, you are planning to fail"
The quote above by Benjamin Franklin seems like an apt way to kick off this newsletter, as I'm talking about marketing planning.?I’m certainly a fan of a plan, and as we roar into ’23, I took myself away to a hotel recently to spend a day writing up my marketing plan for the coming year. It's not totally finished but almost there.
The sesssion was much needed as I had so many ideas and thoughts swilling around in my mind and it was time to get them written down and rationalised into some sort of order.
Have you done your planning for 2023? What structure did you follow? Any particular things you're planning to stop, keep, or start? DM me and do let me know.? And of course, I'd love to hear what you think of this newsletter and feel free to share it with others who may find it valuable.
Ayo
Words worth reading.
Long-term planning vs agility - A piece by me about the pressure of short-term tactics taking priority to mid to longer-term term planning is something we're all balancing.??Read more here.
Short term vs long term - which is best for B2B Marketing An interesting piece by my fellow comms pro Ruth Taylor on her?blog.??Take a look.?
The Built Environment Show
A talk about residential marketing and/or?Purpose-Built Student Accommodation (PBSA) is with my podcast interview interviewing Sarah Canning and Deenie Lee from The Property Marketing Strategists .?
领英推荐
Listen here?and in all the main podcast places.?
Read all about it!!
A whistlestop tour of planning and future marketing-related insights.
Thanks for reading this newsletter.
I'm Ayo Abbas, a marketing consultant who specialises in working with built environment firms delivering marketing strategy, content and campaigns. And yes, that means I know lots of random stuff about the sectors and services that you work in, and have an in-depth understanding of what makes your clients tick.
My marketing doors are open for 2023, so do drop me a line for an initial chat about how I can help with your future marketing strategy, content and campaigns.
Architect | Story Teller ? Story Builder | Man of Faith [Views expressed are my own]
2 年I like the idea of getting away for a planning session, Ayo Abbas. Good thinking!
Company page not bringing in leads? ?? Need more visibility on LinkedIn? ?? I'm a Keynote speaker, corporate LinkedIn trainer & author ?? CEO Personal branding ?? Employee advocacy champion ?? Cyclist ??♀?
2 年A long term plan is essential but it should never be so rigid that it can't adapt to changes in circumstances, Ayo. A world pandemic for example!
Growth-focused CMO | Taking the guesswork out of scaling tech brands | 20+ yrs launching success stories from Skype to Starling Bank
2 年Oh yes, great shout! We're midset 2023 planning across our clients and ourselves right now!!