Marketing Planner as a brand's decider dice!
Rita Alicia Rodríguez M.
360 Marketer - CSR | Strategist Media Advertising ON-OFF | Strategy Business Consultant | Speaker & Specialized Columnist | Speaker at V Forum MujeRESponsables de Iberoamérica - Empresability 2025
I appreciate the invitation for the Interview by El Economista Newspaper; It is an honor to participate and add to the content of this enriching space "El Empresario".
The role of the Marketing Planner in the changes and strategies that govern the pillars of rebranding for brands is decisive in the success or failure in this process.
And the fact is that... currently there are many myths or vices that unfortunately are adopted by microentrepreneurs, when considering important changes or comprehensively redirecting a brand.
REBRANDING MYTHS, in my experience, these are the most common errors:
?It does not only imply changing colors or logo; nor a modification or creation of a slogan.
?It is not oriented towards a disruptive change (unless strategically required) and does not imply total changes (they may be partial).
?It does not mean leveraging Trend topics (if it is not justified on the basis of a solid strategy).
?It does not only contemplate being active on Social Networks - RRSS.
?It doesn't mean hiring Influencers.
?It is not just making a change in the image on the company's website.
?It is not only oriented towards Positioning.
We will continue talking about the topic, there is a lot to explore that I would like to share with you.
Meanwhile, I invite you to consult this collaboration where I was invited in an inteview by the El Economista Newspaper, where the current implementation of Rebranding is explored.
Greetings!
#El Economista Diario