Marketing Plan – The Layman Way

Developing a marketing plan is nothing more than setting goals and making a to-do list that will get you there. If you don’t have experience in this field, a marketing plan example can show you how you can get started to start creating your own marketing strategy.

The process of planning something is time-consuming and exhaustive, but it is an absolute necessity if you want to be successful. So how do we reconcile our need to succeed with our propensity for procrastination? In addition to the marketing plan example, the right marketing strategy template will a long way to simplify the process.

But before you get started, you have re-frame how you look at planning. We hate planning because we remember the endless meetings, hours of research that doesn’t seem to get you closer to an answer and documents the size of War and Peace. But it doesn’t have to be that way.

It’s really not much different than planning a party.

You’re basically creating a plan for inviting more people you love to give you money and then tell other people why they should give you their money too.

Sounds like a party to me. How about you?

Version I

The first marketing plan template is one that I’ve loosely adapted from learnings from the original marketing guru, Philip Kotler. (Even he doesn’t believe in hundred-page plans).

It’s a simple single sheet of paper that outlines the basic marketing components or categories like:

• Your Mission/Objectives
• Target Market
• Offering
• Pricing
• Distribution
• Communication

You know, those 4 Ps we love so much in marketing. But the good news is that that’s really all there is to it.

You can find something roughly along these lines in an old “Marketing Management” book that Kotler wrote over 20 years ago, but I think the principles are still valid.

You can use this format as a place to put your big thoughts so that you can focus on what the strategies are.

If you want something handy, use this-

Version II

The second one-page plan format I use is a combination of the Kotler plan and the Guerrilla Marketing process as advocated by Michael McLaughlin. This one’s not much different from the Kotler plan, but it’s less academic and more focused on emotional triggers that will get your ideal customer to choose you.

You can use the following format to kickstart your Marketing Plan.

Hope you found this useful. If you need help with your Marketing efforts, reach out!