Marketing Is Not A Pinata Game
Mike Larkin
?? Marketing Innovator | Omnichannel Marketing Expert | Transforming Brands with Direct Mail & Digital Solutions| Branded Merchandise | AI Marketing ??
Growing up, I remember going to birthday parties where we played The Pinata Party Game. It was usually the highlight of the party. The jest of the game is that you fill a pinata with candy. The child that is able to strike and break the pinata is the winner.
Adults love to play the game also!
Question; Does your marketing plans look like the Pinata Game?
Your goal is simple: serve messages that your prospect care about. Meaningful interactions that will lead to their next action and ultimately a transaction.
The Pinata Marketing Game wastes money and creates a negative brand experience in many different ways:
- Promoting a product that’s irrelevant to the customer or prospect
- Featuring a product that someone’s already purchased
- Treating an existing customer like a new prospect
- Tailoring message to the wrong person
- Exposing someone to the same ad, over and over again on the devices
Marketing is an art and a science. The science part is all about testing. Here is the 3 foundational questions you need to ask before you develop a good marketing plan
1) Who is my ideal customer?
2) Testing the right offer
3) How to deliver the offer
With Predictive Profile Data, you can know exactly who your best prospects are.
Our data scientists can take your customer list, then bounce each file off 400 profile points and tell you what demographics to target for your best results. We can also tell you the 12 Key Acts of Life Change that will leverage any cross selling activities.
Does your marketing and sales plan look like the Pinata Party Game? Are you swinging at the prize while you are in the dark? Find out who your ideal customer is first, and then develop your marketing plan.
I’m Mike Larkin and I have been in the marketing and direct mail industry for 40+ years. During my career, I have seen many changes. When I started in 1978 fax machines and voice mail where the new technology of the day.
I continue to look for new technology to give my clients that edge in building their business. Blending digital technology with the printed word has been my edge. I would love to help you in developing a campaign by
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#digitalmarketing #marketing #predictivedata #success
Fiber Optics Specialist | Technology Optimizer | Business Strategy Consultant | Triathlon Aficionado
4 年Mike quality leads are hard to find in general, now we have other factors impacting businesses that are reducing that pool of truly qualified prospects even further. You need to work with experts if you want any traction in this department for sure.
Add an Additonal $10-$30k Monthly | Build Multichannel Systems, Proven Strategies, & Training via | Our 90-day Client Acquisition Program | For Coaches, Consultants & B2Bs with High-Ticket Offers | Inventor of Skoop SaaS
4 年Definitely have to know your target audience and in different platforms.
Training Sellers to Master LinkedIn & Sales Navigator to Close More Deals ? Mod Girl? + Luminetics Founder ? I've Spent the Last 18 Years Obsessing Over Digital Marketing & Sales ? Midwest → West Coast ? Nomad
4 年Haha - I LOVE this analogy, Mike! Really insightful article you shared, the first step is knowing our target market and how we can get in front of them.
CEO at KiwiQA
4 年Rightly said Mike Larkin. Great post.
Leadership Strategist | Thoughtful Insights on Coaching, Culture, and Organizational Growth
4 年Powerful illustration Mike. Marketing budgets and guessing do not belong together.