Marketing Performance Metrics That Matter

As we approach year-end, general managers and department executives across the world are in the throes of 2017 performance evaluation and 2018 strategic planning. Among their functional peers in sales, finance, operations, and human resources, senior marketing managers have unique challenges when it comes to measuring performance and justifying budget increases.

To wit: senior executive – CEOs, CFOs and line of business GMs – expectations of marketing operations have never been greater. Indeed, one study revealed that “80% of CEOs don’t trust or are unimpressed with their CMOs”. So it comes as little surprise that more than half of CMOs have been in their jobs for three years or fewer.

Indeed, it’s a constant struggle for marketing leaders to find solid footing amidst the shifting sands of digital enablement, big data, and artificial intelligence

Read Full Article at Digital Content Next (DCN)