Marketing

About Eli:

Eli is all about working smart, not hard. He believes in setting things up right the first time and letting the system take care of the rest – why spend time on repetitive tasks when they can be automated? Crafted as an all-encompassing, time-efficient, and budget-friendly tool, his integrated software solution is tailored to empower your business in the digital realm. Through the consolidation of critical functions within a unified platform, his team's goal is to streamline your operations, enhance overall efficiency, and enable you to prioritize what truly counts – the expansion of your business.

Check out this week's episode here:

Background and Journey:

Eli introduces himself as an immigrant who arrived in the U.S. in 2003 with a strong work ethic instilled by his parents. Over the past eight years, he has made significant contributions to the real estate industry, assisting over 150 families in finding homes. Recognizing the challenges faced by professionals in various industries, Eli shifted his focus to developing systems and processes that streamline marketing efforts, leading to the birth of his business.

Entering the Real Estate World:

Eli discusses how he entered the real estate industry, driven by the desire to leverage his skills in a field where he could be compensated based on his value in the marketplace. His journey in real estate allowed him to help individuals with home purchases, sales, and navigate the complexities of the industry.

Helping Real Estate Agents with Marketing:

Eli emphasizes the importance of marketing for real estate professionals and highlights the common challenges they face in lead generation and nurturing. He introduces the concept of working smart, not just hard, and discusses the significance of having the right systems in place to increase efficiency and replicate results.

Assisting Loan Officers:

Moving beyond real estate, Eli shares insights into helping loan officers market their value. He emphasizes the need for loan officers to understand and communicate their unique value proposition, build relationships with real estate agents, and provide support in growing their businesses.

Common Business Mistakes and Solutions:

Eli discusses common mistakes businesses make, such as neglecting the speed-to-lead principle and inadequate follow-up strategies. He advocates for the implementation of automated systems and AI to address these challenges, ultimately saving time and increasing productivity.

SaaS Offerings:

Eli explains his SaaS offerings, focusing on CRM systems tailored for real estate, life insurance, and upcoming solutions for the mortgage industry. He teases the integration of AI into the systems, highlighting its potential to revolutionize telemarketing outreach.

AI Integration:

Looking ahead, Eli shares his ongoing projects, including perfecting a mortgage CRM and integrating AI for telemarketing outreach by 2024. He expresses excitement about the capabilities of these systems and their potential to transform small businesses.

Success:

Eli defines success as the ability to do what one wants, when they want, with whom they want, devoid of restrictions. He emphasizes the importance of providing value to others, stating that true success comes from helping others along the journey.

Connect with Eli:

Eli encourages listeners to reach out to him on various social media platforms, including LinkedIn, Facebook, and Instagram. He offers his phone number 669-333-6846 for direct communication, inviting individuals to schedule a demo or engage in discussions about their businesses.

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