Marketing Outlook Forum 2025: Shaping the Future of Tourism

Tourism’s future is bright, and Marketing Outlook Forum 2025 (MOF) is where the industry’s leaders will come together to shape it. From January 27-29, 2025, in Fort Worth, Texas, you’ll be immersed in three days of powerful insights, actionable strategies, and unparalleled networking that will define the future of travel and tourism.

Whether you're an industry veteran or new to tourism marketing, MOF 2025 is the go-to event to connect with thought leaders, learn from experts, and network with professionals across the travel spectrum.

Why Attend?

• Top-Notch Insights: Explore cutting-edge research, consumer trends, and the economic forces driving the travel industry.
• Exclusive Networking: Build connections with industry leaders through dynamic sessions, roundtables, and informal networking breaks.
• Actionable Strategies: Hear from experts on key topics like AI in tourism, disability access, airline and amusement park trends, and more.

Program Highlights

While MOF is packed with exclusive workshops and networking opportunities, several sessions stand out for their focus on the future of travel, data-driven marketing, and consumer insights.

• Economic Updates (January 27, 1:15 PM – 1:30 PM): Adam Sacks , President of Tourism Economics , kicks off with a crucial look at the economic trends shaping travel. This session will provide you with the latest data to guide your strategy, focusing on economic forces influencing both domestic and international tourism. If you want to position your destination or business for growth in 2025, this is the session to attend.
• Consumer Updates (January 27, 1:35 PM – 2:20 PM): Erin Francis-Cummings , President & CEO of Future Partners , will provide insights into evolving consumer behaviors and preferences. From post-pandemic shifts to emerging travel habits, this session will help you understand what travelers want now—and what they’ll expect next.
• Using Research and Data to Drive Change (January 27, 3:15 PM – 4:00 PM): Lindsay Milne Grant , Chief Marketing Officer of Meet Boston , will share actionable strategies for leveraging data to drive marketing success. Learn how cutting-edge research can guide decision-making and innovation in your marketing campaigns, ensuring you’re not just meeting trends but leading them.
• Nobody Ever Sold Anything by Being Boring (January 28, 3:15 PM – 3:45 PM): Noel O'Dea, Founder and Chief Storyteller of Target Marketing & Communications , brings his signature creativity to the forum. In a world full of competing messages, standing out is critical. Noel will share how creative, engaging storytelling can elevate your marketing, leaving a lasting impact on consumers and making your destination irresistible.

But Wait, There's More...

MOF 2025 offers more than just standout sessions! Here’s what else you can expect from this immersive experience:

• Day 1: Join the DMO Researcher Planning Workshop for in-depth discussions on destination marketing strategies and enjoy the iconic Fort Worth Welcome Reception at Billy Bob’s Texas.
• Day 2: From industry updates to insights into AI and data-driven marketing, the day ends with an optional Rodeo Experience—Texan fun at its finest!
• Day 3: Conclude the event with powerful sessions on ROI measurement and enjoy some lighthearted fun with the popular MOF Feud, an interactive wrap-up to the forum.

Make 2025 Your Year for Tourism Innovation

MOF 2025 is more than just a conference—it’s a chance to sharpen your strategy, expand your network, and gain insights that will give you a competitive edge. Whether you’re focused on economic forecasts, consumer trends, or creative marketing, Marketing Outlook Forum is where data-driven decisions meet industry-leading innovation.

Join us in Fort Worth and be part of shaping the next chapter in travel. Don’t miss out on the premier event of the year!

Secure your spot now and join the industry’s best.

Visit the Marketing Outlook Forum website now: CLICK HERE