MARKETING AND OPS HAND IN HAND

In a business, all of the different departments should work together in order to be more coherent, fluent, efficient and effective. However, some of the teams rely more on each other, as their work?is?a result of putting different pieces together that ultimately, achieve?a common objective.?

The relationship between marketing and operations is perhaps the clearest example of this kind of collaborative work, where the line is difficult to define. Many may think that the leaders within operations have a very specific role: coordinating people, tools and processes that make things happen. However, the insight of it, is much more robust:

? They need to monitor performance to know where processes can be optimized.

? Identify people′s skills to ensure each member is in the right place performing the correct task.?

? Choose the best tools, to facilitate analysis and deliver accurate insights.

Marketing on the other hand, is perceived by many as the department that is in charge of just developing the communication and branding elements in and out an organization. However, marketing is much more than that. The marketing team is responsible for:

? Proposing products and services that are aligned to the business objectives.?

? Bringing in the right inputs, both tangible and non-tangible.

? A communication strategy that is based on the business performance.??

? Developing initiatives that increase the effectiveness % of leads attracted.

On a first look it may seem there is nothing in common. But:

? Bringing the right input, means?that operators have the appropriate elements to make their work happen.?

? A marketing strategy should always bear in mind the business needs as operators do.?

? In order to propose?new products or services opportunities, there is a need to understand the operational viability.??

? Whatever is communicated should be reflected in the end result.?

? Activity ideas should consider operational capacity.?

At Iterum, our operation depends largely on people. Having a flawless operation is a big responsibility operators have; ensuring people are constantly trained, consumers receive the right service, and collating data that is available to clients and that allows them to improve their core business. Operators rely on marketing to develop accurate communications in order to attract the correct talent, make the?business looks attractive to potential candidates, and that clients understand Iterum capabilities.?

Marketing, on the other hand, relies on Operations to ensure that whatever is offered is effectively delivered, that metrics are achieved, and results?sustained; this will enable delivering??new opportunities to Iterum?and its client′s?business, becoming?scalable and more profitable over time.?