MARKETING AND THE OODA LOOP

Are you familiar with the OODA loop? It's not just a fancy term used in military operations. It's a powerful concept that can help your team conquer the challenges of marketing. The OODA loop stands for observing, orienting, deciding, and acting. Sounds intense, right? Well, it's all about turning uncertainty into opportunity and chaos into triumph. Just like a well-executed military campaign, your marketing efforts can benefit from this approach. So why not embrace the OODA loop and take your marketing game to the next level? With the right understanding and adaptation, you'll outmaneuver your competitors and achieve your goals."

But don't worry, we're not asking you to wear camo or storm the boardroom. We're simply suggesting that you apply the OODA loop to your everyday marketing strategies. It's all about being agile, responsive, and making smart decisions quickly. Think of it as your secret weapon for navigating through the ever-changing landscape of customer needs and market trends. By keeping your team in the loop, you'll be ready to pounce on opportunities and adapt to challenges. So, gear up and embrace the OODA loop. Your marketing battles are about to get a whole lot easier!

Without further ado, let’s start OODA looping…

The first 'O' or the Observation phase is data gathering. You are looking at your own data, you are looking at the emotional context, industry trends, and your competition’s moves.

The second 'O' or the Orientation phase is one of the most important because it helps you refine your audience based on the information you gathered during your observation phase.

The 'D' or the Decision phase is the transition into the final stage of acting. For your company, the decision phase may require a series of meetings and/or discussions to adjust the strategy and roadmap based on the orientation. Most decision making can and should be implicit for those who don't have a team.

The 'A' or the Acting phase is carrying out the decision. This includes setting up company goals and objectives, and other important factors you will need to execute and meet your intend.

Then the OODA loop starts all over again. This may or may not change your potential customer actions. In either case, you observe what happens, orient based on the new information and go through another OODA loop and refine your company objectives and goals.