Marketing News and Partnership Activities

CPG

• Buffalo Trace Distillery and Scandinavian Tobacco release new Prohibition Collection
• Private label sales top $271B

Fashion

• Reebok to relaunch performance golf category as the popularity continues to heat up
• Crocs and The Beatles reveal "Yellow Submarine" clogs
• Skechers launches interactive store concept featuring pickleball & basketball courts
• Dover Street Market and VERDY unveil celebratory Chinese New Year t-shirt

Team Up, Turn Heads: Fashion collabs are a powerful way to engage fans and reach new audiences, but what makes a partnership stand out? Libby Strachan, Director of Brand Marketing at Free People, shares insights from bold collaborations like DAISY JONES & THE SIX and YELLOWSTONE. Learn how strategic partnerships can elevate your brand, expand your audience, and set lasting trends!

Don't just market – set the trend. The Summit brings together 150 decision-makers and "do-ers" from leading brands, entertainment companies, and non-profits to collaborate, innovate, and make waves! Reserve your spot now: www.laoffice.com/summit.

Mixers

• Drought's iMirror blows up the iPod Nano
• Tom Ford unveils new campaign starring actor John David Washington
• Unemployed Marketers: 'It's Like The Hunger Games Out Here'
• Trevor Noah returns to host 2025 Grammy Awards
• Nintendo reveals highly anticipated Switch 2
• McDonald’s amplifies mobile app with Pokémon Happy Meal
• How Knott's Berry Farm will celebrate 75th anniversary of PEANUTS

Health & Beauty

• Ulta Beauty partners with Instacart for nationwide same-day delivery
• Haut.AI launches interactive SkinGPT
• elf beauty launches Show Your(s)elf episode with Amanda Nguyen
• IPSY joins forces with Gabrielle Union to celebrate Black History Month
• Dove Men+Care teams up with Marshawn Lynch for their whole body deodorant range
• Estee Lauder debuts limited edition makeup collab with Laduree macarons
• L’Oréal and IBM partner to build first ai model for sustainable cosmetics innovation
• Estée Lauder partners with Exuud to revolutionize fragrance innovation
• Sephora to debut Hulu series, FACES OF MUSIC

PARTNERSHIP OPPORTUNITIES & ACTIVITIES FOUND ON MARKETINGPARTNERSHIPS.COM

Entertainment News

Streaming & Television

• OUTLANDER prequel BLOOD OF MY BLOOD to premiere this summer
• Apple TV+ stages eerie stunt at Grand Central for SEVERANCE Season 2
• Everything coming to Max in February 2025
• Netflix spikes subscription rates amid large subscriber surge
• DUCK DYNASTY revival lands at A&E with 20-episode, 2 season order
• DreamWorks and the Association of Children’s Museums launch Gabby’s Dollhouse MEOWseum Discovery Days

Theatrical

• New ANACONDA movie ensnares Thandiwe Newton, Steve Zahn
• STAR WARS shocker: Ryan Gosling in talks to star in Shawn Levy's movie

Marketing Jobs

• Manager, Studio Marketing – Fandango - NBCUniversal
• Director, Global Promotions - Universal Destinations & Experiences
• Marketing Project Manager - Nationwide Children’s Hospital
• Sr. Account Manager, Corporate Partnerships - National Park Foundation
• Licensing Manager - Supercell