Marketing News and Partnership Activities

CPG

• Heinz teams with hip-hop hitmaker Mustard for new product, campaign
• FAST AND FURIOUS stars chill out in H?agen-Dazs’ Super Bowl spot
• Shaboozey reveals what he's a nerd about in Nerds Super Bowl Spot
• Goldfish releases limited-time Harry Potter Butterbeer flavor
• Crayola revives retired crayon colors for limited-edition set
• Oreo hypes Post Malone cookie drop with new Snapchat ad format
• Kraft Heinz reintroduces Capri Sun bottles, but won't replace juice pouches
• PepsiCo to focus on value, healthier offerings amid slump in snacks
• Mondelēz teams up with Inter Miami CF to become the official snacking partner
• Absolut extends RTDs, ready-to-serves, with February flavor launch featuring Oceanspray
• KDP pours new flavors for cold beverage portfolio

Dining

• KFC teams up with Mike's Hot Honey for a match made in flavor heaven
• True Food Kitchen partners with Grammy-Winning artist SZA to launch the SZA CZA Salad
• Starbucks to offer free drinks day after Super Bowl

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Mixers

• Jacquemus continues Apple partnership with new campaign
• King launches new CANDY CRUSH SOLITAIRE mobile game
• 7-Eleven celebrates losers with emotional-support pizzas
• Fox Corp. expects to launch new stand-alone streamer by end of 2025
• Apple releases new app called Apple Invites—here's everything to know

Health & Beauty

• Peloton and CAPTAIN AMERICA: BRAVE NEW WORLD team to train like a superhero
• Scentbird x OkCupid hook up for sexy scent study
• Billie Eilish launches new fragrance, Your Turn, developed in partnership with Parlux Ltd
• Dove Men+Care is partnering with Marshawn Lynch to drop the B.O. - everywhere
• Athletes First sports agency and Revlon collaborate for beauty and grooming experiences to “The Block” in New Orleans

PARTNERSHIP OPPORTUNITIES & ACTIVITIES FOUND ON MARKETINGPARTNERSHIPS.COM

Entertainment News

Theatrical

• SMURFS movie trailer reveals first footage of Rihanna's Smurfette
• JURASSIC WORLD REBIRTH trailer: Scarlett Johansson and Jonathan Bailey fight dinosaurs to extract prehistoric DNA

Live Entertainment

• 88rising’s Head in the Clouds Festival returns to California for 2025 event
• Eric Prydz the ‘Biggest Show Production Ever Undertaken In Ibiza’ this summer
• Live Nation & NFL reveal "milestone" multi-year partnership for Super Bowl post-game show

Marketing Jobs

• Corporate Relations Specialist - Best Friends Animal Society - NEW
• Manager, Volunteer Initiatives and Development - United Way Worldwide - NEW
• Manager, Consumer Packaged Goods - Paramount Consumer Products - NEW
• Development Director, Northern CA, OR & WA (Remote) - Susan G. Komen - NEW
• Sr. Philanthropy Officer, South Florida - American Humane Society - NEW
• Director, Global Promotions - Universal Destinations & Experiences
• Sr. Account Manager, Corporate Partnerships - National Park Foundation