Marketing in this new age

In today's digital landscape powered with AI, effective communication is key, yet indiscriminate use of keywords and meta generators can resemble using an AK47 to target an ant—often spraying bullets and missing the mark. Precise marketing is about going back to basics, evolving the right strategy to win, clearly segmenting where you will participate, crafting pitches that resonate directly with the intended audience, not just broadcasting broadly and hoping customers will bite.

This book offers insights into this systematic approach, illuminating core marketing principles applicable to both B2B and B2C environments and creating deep contents keeping as a background well established product management and marketing practices.