Marketing Navigator | Vol 68
Pallavi Tyagi
Fractional CMO for early-stage startups & MSMEs | Automotive Engineer | LinkedIn Top Voice
Last few weeks were exciting! From a prestigious new partnership to an insightful startup workshop, there was a lot happening. I want to share these highlights with you.?
A Big Step Forward
As the Head of Marketing & Business Development at iDG10 Engineering Solutions, I’m thrilled to announce our partnership with Indian Institute of Technology, Ropar. This collaboration is focused on tackling India’s energy challenges through sustainable and innovative solutions.
At the same time, I led a workshop at Fail Fast, a program by Innovation Mission Punjab, where we worked with startups to craft powerful brand narratives. It was incredible to see founders refine their messaging and create impactful stories for their businesses.
Why Storytelling is a Game-Changer?
A compelling brand story isn’t just a nice addition, it’s a necessity. Here’s why storytelling matters:
1. It builds connections – People don’t just buy products; they buy the meaning behind them.
2. It makes you memorable – A strong narrative helps your brand stand out in a crowded market.
3. It drives trust – Authentic stories foster relationships and customer loyalty.
4. It strengthens brand presence – A consistent story across platforms creates a powerful identity.
Storytelling is a powerful tool that can shape how your audience sees and engages with your brand. When done right, it creates a lasting impact and sets your business apart.?
Need Help with Marketing?
Marketing can feel overwhelming, but you don’t have to do it alone. Fractional marketing provides expert guidance without the cost of a full-time team. At 26Tech, we help businesses build strong brand strategies and streamline their marketing for real growth.
Check out Episode 3 of the Nikhil MI Podcast, where I dive into how startups can create engaging and valuable content to effectively reach their customers.
Watch it here.
?Let’s discuss how fractional marketing can support your business. Book a 1:1 consultation today!?
The?Marketing Navigator?newsletter covers topics relevant for any small business - everything from marketing to running your business. It is published every fortnight by?Pallavi Tyagi, the founder of 26Tech and a Fractional CMO for early-stage startups and MSMEs.
Speaker||Tutor||Company Secretary||General Manager||RIL||Ex-KPMG||Co Sec Lead_ West Region
5 天前Very helpful!!
?? Helping Real Estate Agents,WellnessCoach and Edtech 10X Their Leads & Sales with Growth Marketing! ???? ?????? || Maximizing Growth and Impact with Strategic, Data-Backed Marketing for CMOs and FCMOs ??|| CyberGuard ?
5 天前Big moves indeed, Pallavi! ?? Orchestrating a partnership with IIT Ropar for energy innovation is a game-changer, and supporting startups in crafting compelling brand stories at Fail Fast is just as impactful. Storytelling isn’t just a marketing tool—it’s the bridge between a brand’s vision and its audience’s emotions. The right narrative can turn a startup into a movement, and that’s where fractional marketing becomes a strategic advantage. With the right expertise at the right time, brands can scale smarter, not harder. Would love to hear your insights—what’s one storytelling approach you’ve seen work exceptionally well for startups?