Marketing Navigator | Vol 61 | Business Digest

Welcome to our monthly newsletter!

Feeling like your business is stuck in a never-ending slow period? I get it. Every founder goes through these rough patches where nothing seems to go right. It can feel like you’re running in place, no matter how hard you push. But what if I told you that these slumps can actually be a golden opportunity to make things better??

The struggle every founder faces

When business slows down, it’s frustrating. No matter what you do, your strategies aren’t delivering the results you need, and motivation begins to fade. It can feel like you’re stuck, where each effort seems to drag you deeper into uncertainty. It’s exhausting and can make you question your approach. But here’s the thing: these slow periods don’t have to be the end of the road. They can actually be a chance to reassess, recalibrate, and come out stronger.?

What we do at 26Tech

At 26Tech, we’ve figured out how to turn these slow times into opportunities for growth. Here’s our game plan:

Try New Things: We experiment with different strategies to reach and nurture leads. Not everything hits the mark, but each attempt teaches us something valuable and helps us refine our approach.

Grow Our Team: We use the downtime to upskill our team. Whether it's learning new tools or developing fresh skills, it keeps us sharp and ready for when business picks up again.

Catch Up on Tasks: We tackle those administrative tasks that have been on the back burner like updating our website, refreshing marketing materials, and so on. It’s a productive way to use our time and prepare for a surge in activity.

By addressing these areas, we’ve managed to turn slow periods into a springboard for future success.

Struggling to figure out your next steps? Book a free consultation with me, and let’s chat about how to turn your business challenges into opportunities.?

Want more insights?

Want more tips on experimenting and learning from failure? Watch this YouTube Shorts where Roshini shares insights on how to use feedback and experimentation to evolve your business model. Happy watching!

The?Marketing Navigator?newsletter covers topics relevant for any small business - everything from marketing to running your business. It is published every fortnight by?Pallavi Tyagi, the founder of 26Tech and a Fractional CMO for early-stage startups and MSMEs.