Marketing Navigator Vol 24 | Marketing Direction

In today's newsletter, we highlight the importance of video content marketing and how it can help businesses to engage with their audiences. We offer our services to help businesses revamp their social media presence and optimize their reach. We address a common mistake that brands make in their marketing efforts - talking only about themselves - and provide tips on how to avoid this pitfall.?

Create the right video content strategy for your brand!

Video content marketing has become a crucial component of any successful digital marketing strategy.

In today's fast-paced world, customers are more likely to watch a video than read a long article or description about a product or service.

Here's why your brand needs a video content strategy:

• Captures attention:?Videos are more likely to grab the viewer's attention and keep them engaged for longer than any other form of content. This increased engagement means that viewers are more likely to remember your brand and share your content with their friends and family.
• Builds trust and credibility:?By showcasing your brand's personality and expertise through video content, you can build trust and credibility with your audience. This trust can lead to increased sales and customer loyalty.
• Increases conversions:?According to recent studies, including a video on a landing page can increase conversions by up to 80%. This is because videos allow customers to see products or services in action and provide a more immersive experience.
• Reaches a wider audience: With the rise of social media and video sharing platforms like YouTube and Instagram, video content has the potential to reach a much wider audience than other forms of content.?

To make the most of video content marketing, it's essential to shoot the video correctly and make the right content for your customers. This is where our service comes in.?

I have recently assembled all my learnings in a PDF that can help you to understand what videos your brand needs to shoot, the frameworks for the videos, 30+ tips on video making?along with video scripts!?

Shop now and take your video content marketing to the next level! Shop here

Want to reposition your social media?

Take control of your social media presence!?

Repositioning can be hard, but we are here to help! Let's work together to give your social media a fresh new look??

Here’s how we do it?

• Plan the topics and formats for the week based on content strategy
• Write content for each topic
• Make creatives
• Get approval from the client
• Schedule

Why do we do this??

This ensures transparency between clients and us, and we give our full attention and best efforts to each social media step.?

Book a FREE 1:1 consultation to revamp your social media! Connect with me.

#Smallbusiness

The?Marketing Navigator?newsletter covers topics relevant for any small business - everything from marketing to running your business. It is published every fortnight by?Pallavi Tyagi, the founder of 26 Technology Services and a Digital Marketing Strategist.