The Marketing Moment | May 2024
We’ve gathered 5 insightful articles that will contribute to your professional development and growth, from paradigm-shifting sales techniques to all the qualities you need to become a great content marketer, we have you covered!
Improve Your Business Development Efforts with These LinkedIn Techniques?
In this article, writer Michael S. explores expert strategies for leveraging LinkedIn to find and convert ideal prospects.
He answers the question, “Why LinkedIn?”, while deepening into algorithm insights and offering actionable tips to squeeze the best out of this rapidly growing platform.
LinkedIn isn't just another social platform; it's a goldmine for selling professional services! So, if you are a legal marketer who is looking to boost your firm's outreach, we strongly suggest you consider LinkedIn. In this article, you will find all you need to get started in things like: lookalike profiles, targeted outreach tools, personalized connection requests, networking through LinkedIn groups, and more!?
By understanding LinkedIn's dynamics and implementing targeted strategies, you can grow your firm’s network effectively. Use LinkedIn strategically, and don’t miss the chance to be the best legal marketer you can be!
Dissecting Law Firm Strategic Planning — 11 Take-Aways
We found a fascinating article on law firm strategic planning. In it, Patrick McKenna and his team uncover some eye-opening insights. Through a survey they ran, they found that while some firms are acing their strategic planning game, many others are falling short. But here's the kicker—there's a clear roadmap for improvement.
Imagine this: 69% of law firm leaders are doubling down on strategic planning because they see the risks and rewards. But, not all strategic plans are created equal. Some are short and targeted, while others are long and unwieldy. And guess what? The shorter, more focused plans are the ones that are delivering the best results. Talk about short and sweet!
This article doesn't just highlight the existing problems; it goes one step further and offers actionable solutions. One of our favorite solutions proposed in the article involves clients and attorneys in the strategic planning process to embrace transparency and accountability.
If you're ready to strengthen your firm's strategic planning and emerge as a leader, this article is a must-read.
Why Marketers Should Care About Google’s Potential HubSpot Acquisition
Have you heard the buzz about Google possibly acquiring HubSpot? It's causing quite a stir in the marketing world! That’s why we decided to research the topic, and while doing so, we came across an article that dives deep into the potential implications of such a deal. In this article, writers answer the question: “Why does Google, known for its search engine dominance, want to dive into inbound marketing and CRM?”?
Well, there's a compelling case for it. With the impending deprecation of third-party cookies and the increasing focus on privacy, Alphabet might be eyeing HubSpot's treasure trove of customer data to diversify its offerings.
But what does this mean for legal marketers like us? Imagine a future where HubSpot customers can access Google's AI tools and enhanced capabilities within the Google Workspace. It has the potential to revolutionize how we interact with our audiences and create even more targeted marketing campaigns.
However, this isn’t exempt from some regulatory hurdles and uncertainties… Will it actually happen? Only time will tell. But one thing's for sure: whether Google makes this move or not, mastering owned media and leveraging first-party data will be essential for legal marketers to stay ahead of the curve. So, read this article and get ready because the digital marketing game might experience another big chance at any time!
How To Get Unstuck With Generative AI in Your Content and Marketing
If you’ve felt stuck using generative AI in your content and marketing strategies, you’ll be pleased to hear that you're not alone! We found a great article that explains the complexities of AI tools as a means for content creation including guidance on how to use them effectively.?
The article introduces a practical framework for categorizing AI uses into four distinct quadrants, from enhancing existing capabilities to creating new ones. You can effectively communicate with lawyers and set realistic expectations by aligning your goals and priorities with these categories. Plus, the author shares real-world examples and insights gained from working with clients, shining a light on the pros and cons of AI integrations.
But here's the good news: the success of your AI endeavors depends on your ability to choose which tool aligns with your goals and resources. It's your law firm’s marketing strategy, and with the right approach, you can leverage generative AI to create impactful and efficient campaigns.?
Dare to grow and evolve your digital marketing skills and say goodbye to that uncomfortable uncertainty by staying informed and proactive in AI’s latest updates and uses.?
13 Skills You Must Develop To Become Amazing at Content Marketing
Our friends at Uberflip have assembled a great infographic detailing the must-have skills for content marketing success. From a scientist's analytical mindset to an artist's creative intuition, they've covered it all.
Some of the ingredients you’ll need are: the analytical prowess of a scientist, the writing finesse of a copywriter, and the design eye of a graphic designer. Add in a pinch of SEO knowledge, a spoon of leadership skills, and a dash of creative inspiration, and you've got a winning recipe for content marketing mastery.
Whether you're a seasoned legal marketer or just starting your legal marketing journey, this infographic is packed with valuable insights to help you level up your skills.
What are you waiting for? Dive into this infographic and start working on the key skills that will take you to the next level. You won't want to miss out on this goldmine of knowledge!
We want to hear from you!
What concerns you most about integrating generative AI into your legal content strategy? Weigh in here!
Here’s the results from last month’s poll: