MARKETING MISTAKE NO.3 - YOU'RE NOT BEING CONSISTENT IN CREATING HIGH-QUALITY CONTENT

?? Most of the businesses create their web pages and expect their businesses to get ranked and grow on their own based on little to no content that they put online. Usually, that content is in short form and not original (copy-pasted).

?? But in order to get ranked for the keywords you'd like, new and high-quality content needs to be created consistently.

So, what can you do? Here is your action plan:

?? Determine the keywords you`d like to rank for. They should be based on topics/categories or services/solutions you provide (You can use Google Keyword Planner Tool to discover them).

?? Decide on how many blog posts can you realistically produce on a monthly basis

?? Create a content calendar where you will define which types of content will be posted on which day

?? Make sure your blog posts are at least 1.200+ words long

?? Make sure your blog posts are original, focus on customers pain points, educate and focus on providing more value than your competitors

?? Interlink your blog posts with one another to retain customer on your website

?? Repurpose blog posts to fit the format of each network

?? Share them on social media and boost them to your desired audiences to get faster exposure

?? And most important of all – update your old blog posts with new and relevant data!

?? And remember, results take time. If you are consistent and your content is high quality and provides value, organic traffic will start coming! The average time it takes for a new blog to get traction in the search engines is around 3 to 6 months.

? Around what do you base your content strategy? Are you using keyword research? Audience data? Rely on copying competitors? Or something entirely different? Share your experience below! ??