Marketing Mistake #1

There are 5 basic mistakes that many people make in their marketing communications. We'll be covering them all - starting with the first:

You aren't talking about your customer's problems.

When you sit down to write an email or the copy for your website, your intuition tells you to talk about yourself and introduce yourself... but that's not the hook.

If you want to hook someone, you have to talk about their problem. Just like the evening news - they keep their viewers hooked by leading with a problem that affects their viewers. Bad weather. Heavy traffic. The problem is the hook.

So when someone lands on your website, are they reading about a problem that they're dealing with?

This is just 1 of many common mistakes that are holding you back in your business. We can help.

Drop us a line at https://www.writemeanything.com/storybrand-certified-guide/