Marketing to Millennials!

Here was a comment I made on "MorningNewsBeat.com" (https://www.morningnewsbeat.com):

MNB user Todd Ruberg agreed:

I really enjoy Chelsea’s perspective…….but yes, the “older generation” comment smarts

What is really amazing to me is how slow our industry is on taking action for the millennial demographic. At Simpactful we are working with companies who have been continuing to “study” it and “consider alternatives”…..instead of realizing its a significant change in the market, with more spending power than any other generation now.

Bloomberg had a great article on Subway this week…..a company in real trouble. A franchisee said “We are not cool with the millennials. We seem tired and old and its hard to break out of that”.

This generation is not that hard to understand and market to, but it will require change and ACTION. Reminds me a bit of how our industry kept “studying” the growth of the Hispanic market years ago…again, treating it like an interesting development instead of a signifiant market change requiring action. As always, there will be winners and losers here. Winners will act, losers will study, pontificate, delay…….