MARKETING TO MILLENNIALS

After growing up during an unprecedented tech age, Millennials (born 1981 to 1996) consume content differently than the generations that have come before. Marketers must be cognizant of Millennials’ content consumption habits in order to market their products effectively. This article provides some tips that will help you reach them:

1. Give them involved – Whether we’re talking about reviews, a blog post, or posting a photo supporting a brand, user-generated content stands out to millennials as being more reliable. Give them the opportunity to share their experiences on your platform and create a community.
2. Take a stand – Gone are the days of staying neutral on certain politicized issues. Research has shown that it’s beneficial for brands to take a position on today’s most pressing public concerns.
3. Start with social – Social media communities are becoming one of the most important spaces for brands to utilize in their marketing strategy. While the platform of preference might vary based on your industry, there’s a good chance a large majority of your audience is active on social media.

For more information on how you can reach millennials effectively, read the full article: https://bit.ly/2QNLA7Q