Marketing to Millenials

If you have ever wrestled with hiring or marketing to millennials, I think you will really like the conversation I had with the leadership team from Merchology.  Dick Ward not only did a startup when most guys are retiring, but he picked an already saturated industry, targeted millennial buyers and brought in his son and daughter to help run the show.  Here's a few things you will learn:

Click here to learn more about marketing to millennials

Highlights from the podcast:

* How is the millennial buyer different?

* How do you grow to over 100 employees in an apparel company with zero sales people?

* How do you attract major brands like Under Armor, Titleist, and Adidas as a startup?

* What did they learn from a recent acquisition?

* How do you teach millennials how to take the lead in a fast-paced business?

Click here to go to the podcast and show notes.