Marketing in the Metaverse: How Brands Can Leverage the Next Frontier of Consumer Engagement

In this tech era, life without the internet is nearly impossible. From waking up to check emails to going to bed by scrolling Instagram, our life revolves around the internet. Businesses are trying to make the most out of this evolving world by infusing technologies into their marketing strategies. In recent years, Digital marketing is playing a key role in captivating and engaging customers towards products, services and brands. Giant web services like Google, Facebook, Instagram, Twitter and YouTube have become iconic platforms for marketing.

In the meantime, the introduction of Metaverse (web 3.0) has changed the course of the virtual world. It drives towards the most decentralized network in the history of the Internet evolution platform as it utilizes blockchain technology for its development and transaction.?

Metaverse is a 3-dimensional platform in which people can interact with each other through their avatars. Technologies like virtual reality and augmented reality are used to enhance their virtual experience. In other words, Metaverse resembles the real world where you can host a gathering, play games, hear concerts, and buy merchandise.

You can live in that universe! ???

The first sector to tap the world of Metaverse is the gaming industry. The best example of Metaverse is the Roblox game. ?

As an upcoming technology, companies are eyeing the Metaverse to incorporate into their business. Fortune companies like Coca-Cola, Starbucks, Gucci, Louis Vuitton, and Microsoft are utilizing Metaverse to revamp their business. Here, the main targets are the millennials and Gen Z population who are the potential users of the latest tech gadgets.

How Metaverse could change the world of Digital Marketing?

In the present marketing scheme, both online and offline channels are used to reach the target customers. These channels include social media platforms, websites, billboards, TV ads and more. Digital marketers make use of these modes for branding and marketing their businesses.

But in near future, these platforms might become irrelevant as users will be moving towards the Metaverse. Unlike write-ups, videos, posters and audio, Metaverse allows users to enter the world that the brands create. Where you can immerse the real world with the virtual world for real-time user experience.

The terms like leads, conversions, likes and shares will no longer be the measure of marketing success. Due to decentralization, the business will become independent to create its marketing channel. Thus, it will be a game changer in the marketing domain.

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For example,

• Starbucks has rewarded its loyal customers by gifting them virtual NFTs.
• Coca-Cola created NFTs and auctioned them for a charitable trust.
• The luxury brand, Gucci designed virtual sneakers and auctioned them as collectables.
• Big brand IKEA, has developed a visual 3D facility on their website so that its users can view the furniture in their home space.?

These are the latest trends in marketing that huge brands are optimizing to keep their customers engaged. As young users are moving towards the virtual world, companies are also looking for ways to lure their attention in more innovative ways.

Some popular Metaverse marketing methods are ?

• Creating virtual collectables
• Using native ads in the virtual world
• Creating an exclusive Metaverse platform
• Allowing customers to try their products virtually
• Engaging with the customers

Sooner or later, the digital marketer will be obliged to embrace this evolution and wield the prospects of the virtual world. So, it is high time for companies to change their digital marketing blueprint to adapt to the Metaverse revolution.

Resistance to advancement leads to extinction!