Marketing Metamorphosis

Blog:

What is CoMMeT and Its Benefits?

With the rising demand for a centralized solution to manage campaigns across multiple programmatic channels, CoMMeT emerges as a viable solution.

Click here to read more: https://www.lsdigital.com/blog/what-is-commet-and-its-benefits/

Success Story:

We are pleased to share a case study in collaboration with Property Share on creating a comprehensive analytics solution to streamline its marketing efforts across various channels.

Click here to know more: https://www.dhirubhai.net/feed/update/urn:li:activity:7184529632627474433

Insights:

Embracing the sporting spirit: Lessons for leadership in business

Prasad Shejale, CEO of LS Digital, shares insightful parallels between sporting spirit and business leadership, highlighting the importance of resilience, innovation, and continuous improvement. Read his perspective on embracing the ethos of sportsmanship for success in today's dynamic business world.

Click here to read more: https://etinsights.et-edge.com/embracing-the-sporting-spirit-lessons-for-leadership-in-business/#:~:text=By%20embracing%20the%20ethos%20of,stand%20the%20test%20of%20time

LS Elections 2024: Rs 100 crore invested in AI integration in political campaigns

“With insights gathered through research, the political parties are optimising GenAI using various AI tools to create hyper personalised campaigns and hyper personalised narratives in focus areas in each region. Further usage of AR, VR, Immersive XR is enabling these hyper personalised communications,” said Venugopal Ganganna in his recent interview with Storyboard18.

Click here to read more: https://lnkd.in/dbGeCFiA

Advertisers breathe sigh of relief as third party cookies 'live to see another day'

Vinay Tamboli, Senior VP, Digital Analytics and Consulting Business, LS Digital, told BestMediaInfo.com that many brands, especially in India, are still not ready to handle third-party cookie deprecation. "With this delay, they got a breather. They now have additional time to think and plan better to manage the situation," he commented.

Click here to read more: https://bestmediainfo.com/mediainfo/mediainfo-digital/advertisers-breathe-a-sigh-of-relief-as-third-party-cookies-live-to-see-another-day-4512862

Breaking Free from Professional Habits

Prasad Shejale, CEO of LS Digital, shares his profound insights on the transformative journey of unlearning. Drawing parallels between his personal experience in swimming and the professional domain, he illuminates the power of shedding ingrained habits to drive growth and innovation.

Click here to read more: https://ianslife.in/culture/breaking-free-professional-habits

LS in News:

LS Digital strengthens leadership team; Appoints Vishal Sharma as DVP - Media Buying and Trading

We're happy to announce that Vishal Sharma has joined our team as the Deputy VP of Media Buying & Trading! His skills are sure to take us to the next level.

Click here to read more: https://www.storyboard18.com/brand-makers/ls-digital-strengthens-leadership-team-appoints-vishal-sharma-as-dvp-media-buying-and-trading-29853.htm

Viral Campaign:

LS Digital teamed up with Park Avenue India to create a sensational campaign, celebrating the joy of movement on International Dance Day! Let's dance into the future together!

Click here to know more: https://www.instagram.com/reel/C6WCaGOCkpV/?igsh=ZGU4am1yMmtua2g5

Smash: Badminton Tournament

Glimpse of teamwork, fierce rallies, shared victories and sportsmanship on and off the court at the LS Digital Badminton Tournament 2024!

Click here to know more: https://www.dhirubhai.net/feed/update/urn:li:activity:7185969964615385088