Marketing Metamorphosis

Blog

The Balancing Act: Data Privacy and the Future of Digital Advertising

In digital advertising, user data is key to targeting the right audience. With rising privacy concerns and regulations like GDPR and CCPA, transparency and privacy-preserving techniques are crucial. By innovating and collaborating, we can create effective ads while respecting user privacy.

Click here to read more: https://www.lsdigital.com/blog/the-balancing-act-data-privacy-and-the-future-of-digital-advertising/

Strategizing for a Cookieless Future

As we navigate the shift away from third-party cookies, it's time to explore innovative strategies to keep your digital marketing effective and privacy-compliant. Discover how leveraging first-party data, contextual advertising, and cutting-edge APIs can transform your approach to audience targeting and retargeting. Let's future-proof our campaigns and continue to drive success in this new era of digital marketing.

Click here to read more: https://www.lsdigital.com/blog/strategizing-for-a-cookieless-future/

Success Story

Goibibo, in collaboration with LS Digital amplifies its VAC strategy with Value based bidding on DV360 slashing CPA’s by 67% in the GoiBEBO campaign.

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Insights

AI in competitive analysis / research for marketers: Staying ahead of the market

Venugopal Ganganna, Co-founder & Chief Innovation Officer, LS Digital shared his thoughts with ET Edge Insight on how AI revolutionizes competitive analysis and market research. AI uncovers deep consumer insights, democratizes audience intelligence, and provides a competitive edge by analyzing trends and competitors. Embrace AI for informed decisions and resonant strategies.

Click here to read more: https://etedge-insights.com/technology/artificial-intelligence/ai-in-competitive-analysis-research-for-marketers-staying-ahead-of-the-market/

Quick-commerce players' ad revenue stream grows; a key investment focus for advertisers

Maanesh Vasudeo, CEO-Media at LS Digital, in a recent interaction with Storyboard18, highlighted that quick-commerce ad revenues could grow by 50-60% this year. Platforms like Zepto and Blinkit could see up to 20% of their revenue from ads, offering advertisers high engagement and strong ROI. This trend underscores the rising importance of quick-commerce in advertising.

Click here to read more: https://www.storyboard18.com/how-it-works/quick-commerce-players-ad-revenue-stream-grows-a-key-investment-focus-for-advertisers-36501.htm

LS in News

LS Digital enters Australian market

We are thrilled to announce the opening of our new office in Melbourne, Australia! This strategic expansion marks a significant milestone in our global growth journey, enabling us to bring our state-of-the-art digital business transformation services to the Australian market. We look forward to empowering local businesses with our innovative solutions and driving tangible business impact across various industries.

Click here to read more: https://brandequity.economictimes.indiatimes.com/news/marketing/ls-digital-enters-australian-market/111753773

LDTV

Check out our latest LDTV video, where our Social Media Expert, Rajrajeshwari Pawar, talks about Google's recent announcement about phasing out third-party cookies.

Click here to know more: https://www.dhirubhai.net/feed/update/urn:li:activity:7214526070971088896

Words from the Wise

Thriving together with Decathlon Sports India! Arvind Thampi, Product Leader at Decathlon Play, reveals the game-changing journey of becoming a truly data-driven brand with our Analytics & Insights Team. Excited for more milestones ahead!