Marketing Mentors in Education

Marketing News Canada recently underwent the process of identifying Canada's top PR, Marketing and Communications Professors & Instructors. During the process of creating this award, I was reflecting on the countless professionals that have influenced my own education and marketing experience.?

Although I am no longer a student, I am working with and experiencing an entire generation of new working professionals, many of whom have recently been students themselves. Whether it is part of a post-secondary program, a digital marketing boot camp instructor, or a certificate course, PR, Marketing and Communications Professors & Instructors are responsible for the marketing education being shared across Canada.

Over the years, I have had the opportunity to speak to many of these educators. We might not be their students, but we have much to learn from the instructors and professors of the Canadian marketing industry. Here are a few of my favourite Marketing News Canada interviews with industry mentors!?

• Jyll Saskin Gales: Jyll Saskin Gales is a Google Ads expert and Marketing Coach at jyll.ca! She is also the digital ads professor for digital marketing academy, Jelly Academy. Throughout her career, Jyll has made it her mission to inform and educate other professionals and the ways to use and benefit from Google Ads.
• Chirs Do: Chris Do is the Founder and CEO of The Futur, an online education platform loaded with content, courses, and tools. Chris teaches the world how to value themselves and communicate their value to others through open platforms like YouTube, Facebook, and Twitter. He often speaks at events and conducts workshops on pricing, typography, mindset, marketing, and content creation.
• Martin Waxman: Martin Waxman is a Digital and Social Media Strategist, as well as a LinkedIn Learning instructor, and co-founder of two agencies. Martin teaches digital strategy and social media at the Schulich School of Business, McMaster University, UToronto SCS, and Seneca College and regularly speaks at conferences and events across North America. Martin is very passionate about using LinkedIn to the best of his abilities, and that is why is such a great person to teach students the ins and outs of the platform.
• Crystal King: Crystal King is a Social Media Professor at HubSpot Academy! Throughout her career, Crystal has experience in building B2C and B2B brands through traditional and digital means. Her work as a professor, editor and bestselling author, has allowed her to build an impressive resume and share wisdom with her students.
• Kris Hodgson-Bright: Kris Hodgson-Bright is a Digital Communications & Media instructor at Lethbridge College. Lethbridge College offers more than 60 certificates, diplomas, applied degrees and apprenticeships, many of which are nationally recognized and nationally accredited. Kris works to educate students on digital marketing tactics, sharing his valuable insights with prospective professionals.