Marketing. For Men.
?? Amy Stokes-Waters
The Cyber Escape Room Co. ? | Security Education, Awareness & Engagement | Experiential Learning | Corporate Events | Non Exec Director | Full Time Feminist | Oh FFS...
It's FRIDAY! I'm a FEMINIST! I've had a fucking fantastic week and we're back again with another brand new ? FEMINISM FRIDAY ? !
This week, we're tackling the issue of MARKETING FOR MEN. Specifically when it comes to self-care products.
You see, even in 2024, men are apparently not comfortable enough in their own masculinity that they can buy body wash that smells of flowers or vanilla. Oh no, no, no. Men's body wash has to have a testosterone-jet-fuel-war-racing-driver-lumberjack scent.
Don't believe me? Check out these products that really exist in the world...
BATH BLASTERS THAT LOOK LIKE REAL GRENADES because just smelling like rosemary isn't acceptable, it has to be delivered via ammunition. Like bath bomb isn't already action packed enough as a name?!
SHOWER GEL THAT LOOKS LIKE A WHISKY BOTTLE AND SMELLS LIKE TOBACCO BECAUSE ABSOLUTELY FUCK FLOWERS
TOOTHPASTE FOR MEN because women brush their teeth but we need to do it too. LIKE MEN! None of this nonsense regular mint flavour. We need POWER MINT.
It's not just self-care products either, it's literally EVERYTHING that's ever existed...
POWERFUL YOGHURT because regular yoghurt is for LADIES and you're a MAN. ??
Making your bed? Sure. But make sure it's MASCULINE!
Want to dry your clothes in a tumble dryer? Awesome. BUT DO IT LIKE A MAN!
And possibly my favourite one.. that will have Spaniards everywhere eyerolling at the absurdity of it... MANGRIA. For when Sangria is just too... fruity?!
I guess what I'm really asking with this post is...
Men... are you ok?!
Brand voice strategist
1 年Marketers might not have started it, but we're definitely perpetuating it. We constantly coddle and infantilise men in our campaigns. Similar rant awhile back: https://rb.gy/6866ii
Chief Security Officer, CISO, Speaker, Board Advisor. Safety, Quality, and Resilience
1 年Blue Tax is real!
Clientflow software provides prebuilt marketing campaigns & automated systems, ready to use. Leverage the power of marketing automation & AI to skyrocket your sales, without any need for expensive technical consultants.
1 年It's not men buying gluten-free shampoo, just saying. Genders in glass houses shouldn't throw stones...
Award winning Chief Information Security Officer (CISO) | Founder | Director | Keynote Speaker | Mentor | Board Advisor
1 年These are brilliant ?? No, really they are ??
I make complicated things, simple and memorable – Quality, Training, InfoSec, Apprenticeships and Business Development
1 年To be fair; all of it looks pretty cool too... I want a bath bomb grenade... you have any referral links?