The Marketing Measurement Round Up: Edition #9

Welcome to another edition of In The Loop: The Marketing Measurement Round Up ??

What you can expect from this newsletter: As a marketer, you know that measurement is essential to success. But with so many different metrics, data points and tools to choose from, it can be difficult to know where to start. That's where In The Loop comes in. Each week, we'll deliver the latest marketing measurement trends and best practices to help you measure your marketing effectiveness and improve ROI.

First, what’s new from Ruler?

?? Trending: How to get a single source of truth in marketing

We’ve all heard of data-driven marketing. A single source of truth takes that to the next level to support teams to make the right decisions that will lead to success and ongoing growth. Instead of fighting over priorities and budget allocation, teams can look at their single source of truth and build strategies without bias or inaccurate data. Discover the benefits of having a single source of truth and transform your marketing efforts with data-driven insights and seamless collaboration. ??

5 tips to gain a single source of truth in marketing

LinkedIn posts that have caught our attention

• Sales and marketing misalignment is an all too common occurrence for many organisations. While Danny Asling acknowledges that CEOs should take ownership of misalignment between sales and marketing, he also recognises that placing blame is counterproductive. Achieving seamless team alignment requires a clear strategy, defined ownership roles, and a culture of collaboration instilled from the top down.

• Budgets are getting smaller, and marketers are being asked to do more with less. If you're among those juggling tight ad spend, JD Garcia offers valuable insights into a retargeting framework suited towards limited budgets and niche audiences.

Content we think you'll enjoy

?? Mobile app performance marketing global report

This global report from Moloco and 益普索 reveals a steady shift to performance marketing as mobile app marketing grows worldwide amid economic uncertainty.

?? Incrementality testing without cookie data by Daniel Ferreira

Daniel Ferreira investigates enduring strategies for incrementality testing that don't rely on cookie data.

?? Google Analytics 4 audiences are rolled out on Google Ads

This new capability helps marketers understand their audience better through Google Ads, allowing them to make smarter decisions and optimise for better performance.

Just for fun

Not everything is what it appears on the surface…