The Marketing Measurement Round Up: Edition #8

Welcome to another edition of In The Loop: The Marketing Measurement Round Up ??

What you can expect from this newsletter: As a marketer, you know that measurement is essential to success. But with so many different metrics, data points and tools to choose from, it can be difficult to know where to start. That's where In The Loop comes in. Each week, we'll deliver the latest marketing measurement trends and best practices to help you measure your marketing effectiveness and improve ROI.

First, what’s new from Ruler?

?? Trending content: How to prepare for the death of third-party cookies

Third-party cookies have been a staple of digital advertising for many years, but their time is coming to an end. Google is following in the footsteps of Safari and Firefox by phasing out third-party cookies to better protect user privacy. For advertisers, this means BIG changes ahead. In the absence of third-party cookies, advertisers will need to refine their methods for tracking users and delivering personalised advertising. So, how can we adapt to a world without third-party cookies? We have plenty of tips in the guide below. ??

Get tips on how to prepare for the death of third party cookies

LinkedIn posts that have got us commenting

• Ashley Lewin tackles the ??? topic of attribution infrastructure. Attribution should be considered as a tool in the marketing measurement Swiss knife (shoutout to Michael Schumacher for the analogy). Just as a Swiss knife serves as a multi-purpose tool, marketing measurement encompasses a diverse range of techniques, such as attribution, qualitative data and MMM, to evaluate marketing effectiveness. Success lies in aligning the right tool with the right problem, ensuring that the chosen method delivers the right answers.

• Spot on advice from Peep Laja , as per usual. Just as a blueprint serves as the foundation for a sturdy house, understanding your ICP is the bedrock of a successful marketing campaign.

Content we think you'll enjoy

?? Meta: The importance of good data

This report explores the advantages of employing first-party data, such as gaining a holistic understanding of customers, optimising advertising campaigns, and improving measurement capabilities.

?? The Rev Up with Jim Gianoglio

Ben Shipley and Jim Gianoglio chat about the power and limitations of data in marketing, plus much more.

?? Top digital marketing trends and predictions for 2024

Google leaders share their top digital marketing predictions for the year ahead that can help you drive growth in 2024.

Just for fun

Search often gets the spotlight as the final step before a conversion. But remember, there's a lot more happening beneath the surface...