The Marketing Measurement Round Up: Edition #37

Welcome to another edition of In The Loop: The Marketing Measurement Round Up ??

What you can expect from this newsletter: As a marketer, you know that measurement is essential to success. But with so many different metrics, data points and tools to choose from, it can be difficult to know where to start. That's where In The Loop comes in. Each week, we'll deliver the latest marketing measurement trends and best practices to help you measure your marketing effectiveness and improve ROI.

First, what’s new from Ruler?

?? New content: How to track eCommerce purchases on (Meta) Facebook Ads

If you’re in eCommerce, you already know how important it is to stay on top of what’s selling and where those sales are coming from. Facebook (Meta) Ads is a popular tool for getting products in front of customers right in their feeds. But when you’re juggling multiple marketing channels, figuring out exactly how Facebook fits into the mix can get confusing.?We walk you through tracking eCommerce sales, specifically from Facebook, and show how it all ties into your overall marketing mix.

Link purchases to Meta and give it the credit it deserves

LinkedIn posts that have caught our attention

Brendan Hufford points out a real struggle. Marketers are caught in a tough spot. They’re expected to show how everything connects back to revenue, but tracking isn’t easy with ad blockers, tighter privacy rules, and stricter browser settings getting in the way. Without solid proof, they’re often undervalued and face budget cuts.

Barry Hott really nailed all these points, but number two stood out the most. The truth is, your customers are everywhere—seeing ads on Meta, searching for answers on Google, and checking out reviews on TikTok. Meta might boast an amazing ROAS, but that doesn’t always line up with actual revenue. Plus, remarketing and brand campaigns can complicate things by taking credit where it might not be deserved.

Content we think you'll benefit from

LinkedIn rolls out post boosting for Lead Generation

LinkedIn's new post-boosting feature for Lead Generation allows businesses to turn organic posts into targeted ads.

Benchmarking in Google Analytics 4

You can now use Benchmarks which are reference metrics that help you compare your business performance against the performance of other businesses in your industry.

New Performance Max features: Assets experiments, video enhancements, and more

Google Ads is rolling out new Performance Max features to help you improve your assets with experiments and give you more flexibility to use Performance Max alongside Standard Shopping campaigns.

Just for fun

There are a few reasons why numbers don’t match up, like tracking issues or how different platforms measure and report data. Expecting GA4 and Meta to align perfectly isn’t realistic. Instead, focus on improving visibility into earlier touchpoints and understanding the impact of upper-funnel channels to get to the real answer.