The Marketing Measurement Round Up: Edition #31

Welcome to another edition of In The Loop: The Marketing Measurement Round Up ??

What you can expect from this newsletter: As a marketer, you know that measurement is essential to success. But with so many different metrics, data points and tools to choose from, it can be difficult to know where to start. That's where In The Loop comes in. Each week, we'll deliver the latest marketing measurement trends and best practices to help you measure your marketing effectiveness and improve ROI.

First, what’s new from Ruler?

?? Fresh content: Marketing mix modelling tools to consider

In a world where privacy rules and tracking limits are getting tighter, marketing mix modelling is becoming a game-changer for marketers. MMM helps you figure out how well your branding, awareness and offline campaigns are doing, even if they don’t lead to immediate sales. We’ve rounded up the best MMM tools out there to help you make sense of your marketing efforts. ??

Learn more about the marketing mix modelling tools featured in the list

LinkedIn posts that have caught our attention

• ?? Say louder for the people at the back Kyle Poyar . Many marketers mistakenly believe their marketing problems are due to a lack of activity or leads. The root cause lies in deeper issues such as a lack of understanding of their target customer, their position in the customer journey, a compelling message, effective channels, and alignment with sales.
• People don't buy because of a single ad or interaction. They decide after experiencing your brand in many ways, like ads, social media, or outbound. The key to sales isn't just one thing; it's everything. As Sam Jacobs suggests, you need to be present everywhere.

Content we think you'll benefit from

Meta expands ad attribution tools to boost campaign performance

The AI-driven updates offer advertisers enhanced customisation, cross-platform analytics integration and improved conversion attribution.

Marketers’ ad spend to grow in H2 led by social media and display, report finds

More than half of marketers view CTV as the most critical consumer technology and media trend, according to Mediaocean ’s 2024 H2 market report.

Redefining marketing measurement with incrementality

Han Tingyan of Skeleton Key lays out the power of incrementality, and why last-click marketers need to evolve their approaches to thrive.

Just for fun

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