The Marketing Measurement Round Up: Edition #30

Welcome to another edition of In The Loop: The Marketing Measurement Round Up ??

What you can expect from this newsletter: As a marketer, you know that measurement is essential to success. But with so many different metrics, data points and tools to choose from, it can be difficult to know where to start. That's where In The Loop comes in. Each week, we'll deliver the latest marketing measurement trends and best practices to help you measure your marketing effectiveness and improve ROI.

First, what’s new from Ruler?

?? Fresh content: 10 marketing reporting tools and software to consider

Measuring your marketing is key for giving you the insights you need to successfully grow your business and ROI. The no-brainer way to start measuring your marketing is by using reporting tools. But, with so many options available, it’s a daunting task to pinpoint which platforms you actually need. Reporting tools come in all different shapes and sizes. So, we’ve put together a recommended list of tools to help you hit the ground running.?

See our shortlist of marketing reporting tools

LinkedIn posts that have caught our attention

• Johnathan Dane 's post perfectly captures the frustrations of marketers dealing with unrealistic CEO expectations. While it's tempting to laugh, the reality is that many CEOs are simply risk-averse or have had negative experiences with marketing in the past. To gain a CEO's trust, marketers must demonstrate tangible results in terms they understand. P.S. Our addition to the list: Asks for the ROI of a campaign days after it has gone live… ??
• Traditional attribution models are facing challenges due to increased privacy regulations and evolving customer behaviour. In response, Jon Miller proposes a different approach to attribution. Instead of relying on traditional metrics, he advocates for a narrative-driven strategy called "Deal Stories." This method focuses on understanding the unique journey of each customer by capturing interactions across all touchpoints and involving every member of the buying committee. It has our vote ?

Content we think you'll benefit from

?? A new path for Privacy Sandbox on the web

Google's original plan to completely block third-party cookies has crumbled. Instead, users will have the option to decide whether or not to block these cookies.

?? Session traffic source information now available in the GA4 BigQuery Export

Google has added a new record to the GA4 BigQuery Event export that contains the Google Ads and Manual campaign context information for each session present in the export.

?? Key factors affect CMOs’ marketing planning and spending

eMarketer discusses the key factors affecting Chief Marketing Officers (CMOs) in their marketing planning and spending for 2024.

Just for fun

We're drowning in data but starved for insights. We need both the qualitative and quantitative data to make sense of what is and isn’t working.