The Marketing Measurement Round Up: Edition #15

Welcome to another edition of In The Loop: The Marketing Measurement Round Up ??

What you can expect from this newsletter: As a marketer, you know that measurement is essential to success. But with so many different metrics, data points and tools to choose from, it can be difficult to know where to start. That's where In The Loop comes in. Each week, we'll deliver the latest marketing measurement trends and best practices to help you measure your marketing effectiveness and improve ROI.

First, what’s new from Ruler?

?? Fresh content: How to track individual users in Google Analytics 4

Many marketers think it’s out of the question to track individual users in Google Analytics 4, but it’s not impossible. If your application or website has a login authentication system, then it is possible to track users in GA4 with its User ID tracking feature. Don't have an authentication system? No worries—we have an alternative method to track users and associate them with revenue. ??

Learn how to gain a singular view of your user journeys

LinkedIn posts that have caught our attention

• We appreciate John Bonini 's perspective here. While tracking marketing effectiveness matters, delivering value to your audience is equally important. It's a complete cycle. Focus on solving your audience's needs, ensuring they derive value from their time investment, and watch your ROI grow.

• ?? Allison Munro champions the importance of embracing science over opinions in marketing. Marketers need to think like artists and scientists. While gut instincts are important, they shouldn't be the sole determinant in your decision-making. Data is what provides the necessary foundation for informed and strategic choices.

Content we think you'll benefit from

?? Understanding revenue attribution in SaaS to maximise your marketing

OpenCart unpacks revenue attribution, the models you can use to carry it out, and the positive impacts it can have across your entire business.

?? 43 conversion rate optimisation statistics you must know in 2024

VWO share the latest conversion rate optimisation statistics, keeping you in tune with what’s working today.

?? Google Analytics 4 adds new dimensions for measuring paid and organic traffic

Google Analytics now offers clearer insights into your traffic sources, both paid and organic, for enhanced optimisation opportunities.

Just for fun

With the looming end of third-party cookies and shifts in consumer digital behaviour resulting in fewer click-based engagements, GA4 just doesn’t cut it anymore.