The Marketing Measurement Round Up: Edition #11

Welcome to another edition of In The Loop: The Marketing Measurement Round Up ??

What you can expect from this newsletter: As a marketer, you know that measurement is essential to success. But with so many different metrics, data points and tools to choose from, it can be difficult to know where to start. That's where In The Loop comes in. Each week, we'll deliver the latest marketing measurement trends and best practices to help you measure your marketing effectiveness and improve ROI.

First, what’s new from Ruler?

?? Trending: How to measure the ROI of PPC (tips from the experts)

Identifying the PPC campaigns that are giving the best ROI isn’t easy. With consumers using more marketing touchpoints to research and purchase products and services, the process of gaining an accurate view of ROI has become an escalating challenge for advertisers. To address this, we consulted with PPC experts and industry leaders to gather their top recommendations, tools, and strategies for monitoring PPC ROI. See what they said here ??

Tap into the expertise of other marketers for tips on tracking PPC ROI

LinkedIn posts that have caught our attention

• Justin Rowe champions the use of attribution software and self-reported data. Attribution tools are great for providing granular insights on individual marketing touchpoints, but they aren't built to track invisible interactions such as ad views, word-of-mouth, communities, etc. When paired with self-reported data, marketers can bridge the gap between measurable touchpoints and intangible yet influential factors that contribute to the customer journey.

• Accurate data is the bedrock upon which effective strategies are built. So, it's not uncommon for other teams to question the numbers provided by the data team. Tristan Mobbs provides insights to help you avoid the constant need to validate data accuracy.

Content we think you'll enjoy

?? Marketing attribution trends by Banzai

Ashley Levesque , VP of Marketing at Banzai , conducted a survey of almost 100 B2B marketers to highlight crucial findings and assist professionals in making more informed marketing attribution choices

?? Why the travel industry is hooked on Google Ads

For any business wanting to break the Google Ads habit and mitigate risks, Andy Headington , CEO of Adido , explores several viable alternatives worth exploring.

?? 30 stats about lead generation marketing you need to know

Miles Bloor , Client Services Manager at Embryo , shares 30 compelling statistics that shed light on the ever-evolving landscape of lead generation.

Just for fun

New year, same challenges…

This is our last newsletter for 2023, but it'll be back in January. From the Ruler team, we'd like to thank each and every one of you for your support throughout the year and wish you a Happy New Year and a successful 2024 ????