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To kick off the last four months of 2024, we've got a comprehensive guide to help B2B CEOs, marketing leaders, and business owners decide on their best next steps when it comes to marketing.
Should you hire in-house?
Engage a marketing consultant?
It can be hard to know what the next marketing steps are for the stage of growth you’re at right now.
All of the options and approaches are correct for companies at certain stages of growth, it’s just a matter of understanding where your company is at and which marketing approach works best for you.
Questions for you to consider:
- Should you hire in-house? If so, what position should you hire first - a CMO? Product Marketing Manager? Do you need one person or a whole team? How long will hiring and onboarding someone take? What level of experience do they need? ?
- Should you engage with more marketing agencies to create specific campaigns? If so, what type of marketing agency do you need? Do you need one agency or multiple agencies to do different things? Who is going to manage the marketing agencies? ?
- Should you bring on a marketing consultant for a single short-term project, like creating your marketing strategy? But then who is going to implement it? Who will set up your marketing foundation and execute your campaigns? ?
- Or should you consider starting with a Fractional CMO and Marketing Team that specializes in B2B and can give you the leadership, strategy and tactics you need right away? How do fractional models work, anyway?
Our practical and comprehensive 35-page guide, The B2B CEO's Ultimate Guide to Building a Marketing Team in Today's Complex Marketing World walks you through all the questions you need to answer first in order to make the right decisions around your B2B marketing, including:
- When to Invest in Marketing: How do you know when it’s time to get more serious about marketing? What are the top signs that your current strategies are no longer working? ?
- How to make the decision to hire in-house or outsource?? ?
- What are the marketing model options available for B2B companies at your stage?? ?
- Is it better to hire in-house, outsource to marketing agencies, or hire a Fractional CMO + marketing team??
They are all solid options, but what are the benefits and challenges of each, and when should each be used?? More importantly, which is the right option for where your business is at right now?
Download the guide and let us know what your questions are. If you want to explore what it would be like to work with us as your Fractional CMO + expert B2B marketing team, let’s talk.
Founder's Lunch
Join us for the next founder's lunch on September 26 at 12 noon - 1:30 pm. Enjoy 90 minutes of getting to know other business owners in a small, sane (!!) setting. No speed networking here...just good conversation, advice, insights, and new people in your network. Message Jen on LinkedIn for details.
Have You Hit a Revenue Plateau?
Wondering What Are the Right Next Steps With Your Marketing?
We Can Help. Here are four ways to work with us…
- Get the Instant Senior Marketing Leadership & Expert Team You Need Right Now Bring us in as your Fractional CMO + expert marketing team. Since 2009, our team of senior marketing leaders and expert marketing specialists have been helping B2B CEOs with the strategic leadership and real-world execution needed for practical, long-term results. Learn more about why a Fractional CMO & Expert B2B Marketing Team is an ideal option for your B2B firm and book an initial strategy call at newinitiativesmarketing.com/consultation?or reply to this email newsletter with any questions. ?
- Strategy-First Program: ?Done-in-60-days guarantee Bring us in to create your marketing strategy. Our Strategy First program will get you the powerful and practical marketing strategy you need to move past revenue plateaus and get a taste of the types of thinking and results you will get from engaging with us as your Fractional CMO & Expert B2B Marketing Team. Learn more about the Strategy First Program. ?
- Workshop - Marketing Execution Demystified Send your team to our marketing execution workshop for the roadmap to get it done. Have a strategy but are not sure where to start or what the most efficient way is to get your marketing into action? This workshop covers what to do first, how to get the most mileage out of your content, how to get some early wins and how to keep your marketing running smoothly each month. Workshops are available as a deep dive one-off or as a monthly advisory. Clients find this useful if there is currently a one-person marketing department meant to do it all or there is a team of enthusiastic junior marketers who would benefit from C-level guidance. All of our workshop leaders are NIM’s Fractional CMOs and have spent years as marketing practitioners, so details and tactical know-how are shared freely in this workshop thanks to their hard-won experience! Virtual or in-person options. Reply to this email with questions as each workshop is tailored to your company’s requirements. ?
- Workshop - Strategy First Do It Yourself Send your team to our Strategy First workshop so they can do it in-house. Like our strategy first program but want to do it yourself? This workshop covers the steps and processes we go through in our Strategy First work for clients. We’ll share all the steps, what to do first, what to look out for and how to bring it all together in 60 days like we do. Workshops are held in-person or virtually and are available in a half or full-day option. Reply to this email with questions as each workshop is tailored to your company’s requirements.
The team at New Initiatives Marketing looks forward to working with you.?
New Initiatives Marketing Inc.
